Pengembangan Konsep Desain Kemasan Produk Handsanitizer dengan Pendekatan Kansei Engineering
Main Article Content
Abstract
Kemasan memiliki peran dalam meningkatkan minat konsumen terhadap pembelian produk. Desain kemasan yang sesuai dengan keinginan konsumen dapat diperoleh dari rancangan kemasan berdasarkan emosi dan perasaan konsumen. Hal ini dapat pula meningkatkan daya saing produk di pasaran. Penelitian ini dilakukan untuk mengidentifikasi kebutuhan konsumen dan menentukan konsep desain visual produk handsanitizer dengan pendekatan Kansei engineering. Metode yang digunakan pada penelitian ini yaitu Term Frequency Inverse Document Frequency (TF-IDF) dan Principal Component Analysis (PCA). Hasil pengidentifikasian kebutuhan konsumen terhadap produk handsanitizer diperoleh 25 kata kansei yang mewakili produk dan ekstraksi kata Kansei pada kemasan handsanitizer menggunakan metode PCA menunjukkan dua konsep desain yaitu Eye catching dan Praktis.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Jurnal Agroindustri Halal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal Agroindustri Halal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal Agroindustri Halal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
References
Asngad, A., Bagas, A., & Nopitasari, N. (2018). Kualitas gel Pembersih Tangan (Handsanitizer) dari Ektrak Batang Pisang dengan Penambahan Alkohol, Triklosan dan Gliserin yang Berbeda Dosisnya. Jurnal Bioeksperimen, 4(2), 61-70.
Chitturi, R., Londono, J. C., & Amezquita C. A. (2019). The Influence of Color and Shape of Package Design on Consumer Preference: The Case of orange Juice. International Journal of Innovation and Economic Development, 5(2), 42-56.
Delfitriani, D., Djatna, T., & Syamsir, E. (2018). Development of Packaging Appearance Element Design of Dadih with Kansei Engineering Approach. IPTEK Journal of Proceedings Series, 3, 16-23.
Delfitriani, & Djatna T. (2019). Construction of business intelligence in dadih product affection design. IOP Conference Series: Earth and Environmental Science, 230(1), 012053.
Delfitriani, D., Vanieza, R., & Ginantaka, A. (2020). Desain Afektif Kemasan Produk Household Care Berbahan Baku Serat Selulosa pada PT XY. Industria: Jurnal Teknologi dan Manajemen Industri, 9(2), 134-142.
Ghiffari, M. A. (2019). Analisis dan Desain Visual kemasan Cokelat Bar Berbasis Kansei Engineering. [Tesis, Institut Pertanian Bogor]. IPB University Scientific Repository.
Habyba, A. N., Delfitriani, Djatna, T. (2019). An affective design for jenang packaging in Indonesia. IOP Conference Series: Earth and Environmental Science, 230(1), 012030.
Havrlant, L., & Kreinovich, V. (2017). A simple Probabilistic Explanation of Term Frequency-Inverse Document Frequency (TF-IDF) Heuristic and variations Motivated by This Explanation. International Journal of General Systems, 46, 27-36.
Hussain, S., Ali, S., Ibrahum, M., Noreen, A., Ahmad, & Sayed, F. (2015). Impact of Product on Consumer Perception and Purchase Intention. Journal of Marketing and Consumer Research, 10.
Jaadi, Z. (2021, April 1). A Step-by-Step Explanation of Principal Component Analysis (PCA). Builtin. https://builtin.com/data-science/step-step-explanation-principal-component-analysis.
Kovac, A., Kovacevic, D., Bota, J., & Brozovic, M. (2019). Consumers’ Preferences for Visual Elements on Chocolate Packaging. Journal of Graphic Engineering and Design, 10(1), 13-18.
Lokman, A. M., & Kamaruddin, K. (2010). Kansei Affinity Cluster for Affective Product Design. 2010 International Conference on User Science Engineering (i-USEr), 38-43.
Monness, E., & Coleman, S. (2006). LISREL: An Alternative to MANOVA and Principal Components in Designed Experiments When The Response is Multidimentional. Quality and Reliability Engineering International, 22(2), 213-224.
Simmanora, B. 2005. Analisis Multivariat Pemasaran. PT Gramedia Pustaka Utama.
Suzianti, A., & Aldianto, A. (2020). Redesign of Product packaging with Kansei Engineering: Empirical Study on Small-medium Enterprises in Indonesia. Makara J. Technology, 24(2), 65-71.
Wulansari, A. S. (2019). Food Product Packaging Design as Marketing Tools in Purchase Decision. Journal of Management and Leadership, 2(2), 19-30.