Pengembangan Konsep Desain Kemasan Produk Handsanitizer dengan Pendekatan Kansei Engineering

Main Article Content

Delfitriani Delfitriani
https://orcid.org/0000-0002-6862-4237
Diki
Fina Uzwatania

Abstract

Kemasan memiliki peran dalam meningkatkan minat konsumen terhadap pembelian produk. Desain kemasan yang sesuai dengan keinginan konsumen dapat diperoleh dari rancangan kemasan berdasarkan emosi dan perasaan konsumen. Hal ini dapat pula meningkatkan daya saing produk di pasaran. Penelitian ini dilakukan untuk mengidentifikasi kebutuhan konsumen dan menentukan konsep desain visual produk handsanitizer dengan pendekatan Kansei engineering. Metode yang digunakan pada penelitian ini yaitu Term Frequency Inverse Document Frequency (TF-IDF) dan Principal Component Analysis (PCA). Hasil pengidentifikasian kebutuhan konsumen terhadap produk handsanitizer diperoleh 25 kata kansei yang mewakili produk dan ekstraksi kata Kansei pada kemasan handsanitizer menggunakan metode PCA menunjukkan dua konsep desain yaitu Eye catching dan Praktis.

Article Details

How to Cite
Delfitriani, D., Diki, & Uzwatania, F. (2022). Pengembangan Konsep Desain Kemasan Produk Handsanitizer dengan Pendekatan Kansei Engineering. JURNAL AGROINDUSTRI HALAL, 8(1), 13–20. https://doi.org/10.30997/jah.v8i1.4916
Section
Articles
Author Biography

Delfitriani Delfitriani, Program Studi Teknologi Industri Pertanian, Fakultas Ilmu Pangan Halal, Universitas Djuanda Bogor

SCOPUS    ORCID    SINTA

 

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