Perancangan Model Bisnis dengan Pendekatan Social Enterprises Sabun Cair Pencuci Tangan dengan Minyak Biji Mimba dan Minyak Atsiri Sereh Business Model Design using a Social Enterprises Approach Handwashing Liquid Soap with Neem Seed Oil and Lemongrass Essential Oil

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Published: Oct 31, 2022
DOI: https://doi.org/10.30997/jah.v8i2.4590
Keywords:
business model canvas, social entreprise, sabun cair, minyak biji mimba, minyak sereh

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Delfitriani Delfitriani
Program Studi Teknologi Industri Pertanian, Fakultas Ilmu Pangan Halal, Universitas Djuanda Bogor
https://orcid.org/0000-0002-6862-4237
Fina Uzwatania
Gandung Wibatsu

Abstract

Persaingan dalam pemasaran produk sabun mengharuskan para pemilik usaha memiliki keunggulan atau diferensiasi produk agar tetap diminati konsumen. Tujuan dari penelitian ini yaitu merancang model bisnis untuk sabun cair pencuci tangan dari minyak biji mimba dan minyak atsiri sereh menggunakan kanvas model bisnis. Elemen penyusun kanvas model bisnis terdiri atas 9 elemen diataranya customer segments, value propositions, channels, customer relationships, revenue stream, key resources, key activities, key partnerships, dan cost stuctures. Segmentasi pelangan dalam model bisnis ini yaitu masyarakat kalangan menengah ke atas serta masyarakat pengguna produk natural. Hal ini sesuai dengan proporsi nilai yang ditawarkan yaitu produk dengan tren back to nature. Produk ini aman digunakan karna bahan natural sebagai komposisi produk. Peran segmentasi yang mendukung sangat diperlukan dalam perancangan model bisnis agar produk dapat bersaing dan sesuai dengan keinginan konsumen terhadap produk sabun cair. Kanvas model bisnis  dengan pendekatan social emterprises diharapkan memberikan nilai keberlanjutkan dalam usaha sabun cair berbahan baku minyak biji mimba dan minyak atsiri sereh. Perancangan model bisnis social enterprises diperoleh berdasarkan hasil analisis kondisi saat ini dan analisis modifikasi elemen kunci kanvas model bisnis.

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How to Cite
Delfitriani , D., Uzwatania, F., & Wibatsu, G. (2022). Perancangan Model Bisnis dengan Pendekatan Social Enterprises Sabun Cair Pencuci Tangan dengan Minyak Biji Mimba dan Minyak Atsiri Sereh: Business Model Design using a Social Enterprises Approach Handwashing Liquid Soap with Neem Seed Oil and Lemongrass Essential Oil. JURNAL AGROINDUSTRI HALAL, 8(2), 278–286. https://doi.org/10.30997/jah.v8i2.4590
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Vol. 8 No. 2 (2022): Jurnal Agroindustri Halal 8(2)
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Articles
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Author Biography

Delfitriani Delfitriani , Program Studi Teknologi Industri Pertanian, Fakultas Ilmu Pangan Halal, Universitas Djuanda Bogor

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