Potensi Pengembangan Produk Susu Bebas Laktosa Bagi Penderita Lactose Intolerance
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Abstract
Intoleransi laktosa adalah kondisi yang dialami oleh seseorang yang tidak dapat mencerna atau menyerap laktosa, kondisi ini dikenal sebagai patofisiologi resistensi laktose atau kerusakan lapisan sel epitel saluran pencernaan. Penelitian telah menunjukkan bahwa pasien penderita LI yang mengikuti diet ketat bebas laktosa sering menderita berbagai kekurangan nutrisi yang dapat menimbulkan berbagai kerugian kesehatan, seperti disfungsi kekebalan tubuh, kesehatan usus besar, dan lain sebagainya. Berbagai upaya telah dilakukan untuk pengembangan produk makanan bebas laktosa yang diperkaya nutrisi. Salah satunya adalah susu bebas laktosa yang membantu orang yang tidak dapat mencerna laktosa dan memungkinkan mereka untuk menikmati rasa susu tanpa gejala pencernaan yang tidak nyaman akibat mengonsumsi laktosa. Tetapi di sisi lain penjualan susu bebas laktosa terus meningkat. Bahkan pasar susu bebas laktosa adalah segmen dengan pertumbuhan tercepat di industri susu. Produk susu bebas laktosa diperkirakan akan mencapai omset €9 miliar pada tahun 2022 dan terus melampaui produk susu secara keseluruhan (7,3% vs. 2,3%). Meskipun demikian hanya sedikit penelitian yang dipublikasikan tentang susu bebas laktosa, bahkan lebih sedikit lagi mengenai preferensi konsumen dan kebiasaan pembeliannya. Penting untuk memahami keinginan dan persepsi konsumen di sekitarnya untuk mendukung industri susu dalam menyediakan produk susu bebas laktosa yang dibutuhkan konsumen.
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