Analisis Preferensi Bunga Krisan (Chrysanthemum morifolium r) di Pusat Promosi dan Pemasaran Bunga dan Tanaman Hias, Rawa Belong, Jakarta Barat
AbstractThe purpose of this study is to identify and assess the consumer characteristics of chrysanthemum plants at Pusat Promosi dan Pemasaran Bunga dan Tanaman Hias Rawa Belong, West Jakarta, and analyze consumer preferences towards attributes chrysanthemum plants and
analyze the level of customer satisfaction of chrysanthemum plants. The analysis used is descriptive analysis, Importance Performance Analysis (IPA) using Minitab 16 and the analysis
of Customer Satisfaction Index (CSI). The results showed the average level of performance of chrysanthemum plants was 4,07 and the average level of consumer interest is 4,19 with a
compliance rate of 97,06%, so it can be said that the performance of chrysanthemum plants have to meet consumer expectations. CSI value amounted to 81,87% at an interval of 80-100% can be interpreted so that consumers are satisfied with the performance of the marketing mix PusP2BTH Rawa Belong West Jakarta.
Keywords: Consumer Preferences, Chrysanthemum, IPA, CSI
How to Cite
Purnamasari, A., Novita, I., & Yusdiarti, A. (2017). Analisis Preferensi Bunga Krisan (Chrysanthemum morifolium r) di Pusat Promosi dan Pemasaran Bunga dan Tanaman Hias, Rawa Belong, Jakarta Barat. JURNAL AGRIBISAINS, 3(1). https://doi.org/10.30997/jagi.v3i1.1027
Authors who publish with Jurnal AgribiSains agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal AgribiSains.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal AgribiSains.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work