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https://ojs.unida.ac.id/AGB/issue/feed JURNAL AGRIBISAINS 2022-04-26T08:35:32+00:00 Syaima Lailatul Mubarokah syaima.laila@gmail.com Open Journal Systems <p><strong>Jurnal Agribisains</strong> merupakan jurnal penelitian peer review open access berkualitas tinggi yang diterbitkan oleh Universitas Djuanda (UNIDA). <strong>Jurnal Agribisains</strong> didedikasikan untuk mempublikasikan temuan penelitian yang signifikan di bidang Sosial Ekonomi Pertanian, Agribisnis Pertanian, dan Sosiologi Pertanian. Kami menyambut artikel penelitian empiris asli dengan perspektif baru dan/atau pendekatan metodologis yang akan menarik pembaca internasional. Kami tidak menerima makalah konseptual dan teoritis yang tidak diminta. Jurnal ini dirancang untuk melayani para peneliti, pengembang, profesional, mahasiswa pascasarjana, dan orang lain yang tertarik dengan kegiatan penelitian mutakhir di bidang agribisnis.</p> <p>Jurnal ini terbit bulan April dan Oktober setiap tahunnya. Jurnal Agribisains telah memperoleh ISSN dari Lembaga Ilmu Pengetahuan Indonesia dengan nomor <a href="http://u.lipi.go.id/1489710727" target="_blank" rel="noopener"><span style="font-family: helvetica; font-size: small;"><span style="font-family: helvetica; font-size: medium;">2550-1151</span></span> </a>(<strong>online</strong>) dan <a href="http://u.lipi.go.id/1421383137" target="_blank" rel="noopener"> <span style="font-family: helvetica; font-size: small;"><span style="font-family: helvetica; font-size: medium;">2442-5982</span></span></a> (<strong>print</strong>).</p> <p>Akreditasi Jurnal Agribisains: <a href="https://sinta.kemdikbud.go.id/journals/detail?id=3783">Peringkat SINTA 4.</a></p> <p> </p> https://ojs.unida.ac.id/AGB/article/view/5601 PREFERENSI KONSUMEN TERHADAP ATRIBUT BUAH PEPAYA (Carica papaya L.) LOKAL DI PASAR TRADISIONAL KOTA BOGOR 2022-04-16T04:05:18+00:00 H Mario Ahar mario.ahar@unida.ac.id Arti Yoesdiarti arti.yoesdiarti@unida.ac.id Apendi arsyad apendi.arsyad@unida.ac.id <p><em>This study aims to analyze consumer characteristics, determine the process of making purchasing decisions and determine consumer preferences for local papaya attributes in traditional markets in Bogor City. 30 respondents were determined by using accidental sampling. The method of analysis used are descriptive analysis, Multi-attribute Fishbein</em><em> and </em><em>Importance Performance Analysis (IPA).</em><em> The results showed that the characteristics of local Papaya consumers were quite varied, namely gender, age, education, occupation, number of dependents and monthly income. Purchasing decisions are influenced by five factors, namely need recognition, information search, evaluation of alternatives, purchases and outcomes. Consumer preferences can be identified through the attributes found in local papaya fruit such as taste, skin color, size, shape, water content (juiciness), flesh color, flesh thickness, flesh texture and papaya skin texture. The result of Fishbein's Multi-attribute analysis shows that the most influencing attributes for consumer in making purchasing decisions are the color of the meat and the taste attribute of the local Papaya fruit.</em><em> IPA M</em><em>atrix A</em><em>nalysis shows</em><em> that the attributes that must be maintained are</em><em> taste and color of the meat,</em><em> and the attributes that need to be developed are the thickness of the meat and the texture of the meat.</em></p> <p><em>Keywords: Local Papaya attribute, Fishbein Multi-attribute,</em><em> IPA Matrix,</em><em> Consumer Preference,</em> <em>traditional market</em></p> 2022-04-18T00:00:00+00:00 Copyright (c) 2022 JURNAL AGRIBISAINS https://ojs.unida.ac.id/AGB/article/view/5246 THE ADDED VALUE OF PURPLE SWEET POTATO INTO PROCESSED PURPLE SWEET MILK PIE IN HARAU DISTRICT, LIMAPULUH KOTA REGENCY 2022-03-23T07:55:44+00:00 Amelia Putri lia.politani@gmail.com Ikhsan Walfindo ikhsanwalfindo8@gmail.com <p><em>Purple sweet potato is an agricultural commodity whose productivity is quite large, but currently the processing of purple sweet potato products is still not widely circulated. The calculation of added value and business feasibility based on purple sweet potato has never been done. This research was carried out with the aim of calculating whether processing purple sweet potato into purple sweet potato milk pie is feasible to be carried out on an ongoing basis. The results of the study explained that the added value and the ratio of added value obtained from changing purple sweet potato into purple sweet potato milk pie was Rp. 131.790.- with a value added ratio of 58,57%.</em></p> 2022-04-18T00:00:00+00:00 Copyright (c) 2022 JURNAL AGRIBISAINS https://ojs.unida.ac.id/AGB/article/view/5417 RESPON DAN TINGKAT ADOPSI PETANI TERHADAP PROGRAM CORPORATE FARMING DI DESA TRIMULYO KABUPATEN BANTUL, DIY 2022-04-06T05:53:52+00:00 Ismiasih Ismiasih ismiasih2017@gmail.com Mega Winda Adnanti megawinda18@gmail.com Ilma Fatimah Yusuf ilmafatimah92@gmail.com <p><em>&nbsp;The entry of new programs or innivations in society will certainly lead to new thoughts or knowledge in attitudes, behavoir in individuals. Thia study aims to determine the implementation of the corporate farming program, the response of farmers to the corporate&nbsp; farming program, and the level of farmer adoption of the corporate farming program in Trimulyo Village, Bantul Regency, DIY. The basic method in this research used a qualitative descriptive method. The research location was determined purposively, in Trimulyo Village, Bantul Regency, DIY which was implementing a corporate farming program. The sample was determined purposively&nbsp; with a total of 30 farmers. Data analysis used descripyive method and Likert scale. The results showed tha the implementation of the corporate farming program was carried out through socialization, consolidation, land preparation, seeding, planting, weeding, irrigation, fertilization, maintenance, and harvesting. The respon of farmer’s to the corporate farming program from a cognitive perspecyive is in the good category, from an affective perpective it is in the agree category and from a conative perspective it is in the medium&nbsp; category. The overall responses is included in the fairly good category. The level of farmer adoption of the corporate farming program is in the medium category. </em></p> 2022-04-18T00:00:00+00:00 Copyright (c) 2022 JURNAL AGRIBISAINS https://ojs.unida.ac.id/AGB/article/view/5564 HUBUNGAN ORIENTASI PASAR DENGAN INOVASI PRODUK SAYURAN DI KOTA BOGOR JAWA BARAT 2022-04-06T08:26:16+00:00 Nadita novitazulfan@gmail.com Ita Novita novitazulfan@gmail.com Himmatul Miftah hmiftah@yahoo.co.id <p>Sayuran merupakan salah satu komoditas hortikultura yang memiliki potensi besar untuk dikembangkan. Potensi tersebut meliputi nilai ekonomi, kandungan nutrisi yang relatif tinggi dan kemampuan menyerap tenaga kerja yang relatif banyak. Salah satu penghasil sayuran terbesar di Jawa Barat yaitu Kota Bogor. Jumlah produksi sayuran di Kota Bogor cenderung mengalami fluktuasi, sedangkan konsumsi sayuran mengalami peningkatan seiring dengan pertambahan jumlah penduduk. &nbsp;Banyaknya petani dan petani pendatang baru di Kota Bogor membuat persaingan tidak dapat dihindari. Untuk itu petani harus bisa meningkatkan kinerja pemasaran&nbsp; dengan melakukan inovasi agar dapat bertahan. Orientasi pasar menjadi penghubung dengan inovasi untuk meningkatkan penjualan sayuran. Tujuan dari penelitian ini adalah: untuk mengetahui dan menganalisis orientasi pasar dan inovasi yang dilakukan produsen sayuran, serta hubungan orientasi pasar dengan inovasi sayuran di Kota Bogor. Pemilihan lokasi dilakukan secara sengaja (<em>purposive sampling</em>). Data terdiri atas data primer dan data sekunder. Data primer diperoleh melalui observasi lapang dan wawancara dengan menyebarkan kuesioner, sedangkan data sekunder diperoleh dari berbagai literatur dan instansi terkait. Responden dalam penelitian ini sebanyak 53 orang kelompok wanita tani, kelompok tani dewasa, kelompok taruna tani dan pelaku usaha hidroponik. Analisis data &nbsp;secara deskriptif kualitatif dan kuantitatif dengan menggunakan uji korelasi <em>rank spearman</em>. Kesimpulan penelitian ini adalah (1) Pelaku usaha/petani telah melakukan orientasi pasar yang berkenaan dengan pelanggan, pesaing dan koordinasi antar fungsi, (2) Pelaku usaha/petani telah melakukan inovasi yang berkenaan dengan produk, proses dan output,&nbsp; dan (3) Terdapat hubungan orientasi pasar secara positif dan signifikan terhadap inovasi. &nbsp;</p> <p>Kata Kunci : Sayuran, Orientasi Pasar, Inovasi</p> 2022-04-18T00:00:00+00:00 Copyright (c) 2022 JURNAL AGRIBISAINS https://ojs.unida.ac.id/AGB/article/view/5369 ANALISIS MARJIN PEMASARAN KOPI DI DESA KOPIDIL KECAMATAN KABOLA KABUPATEN ALOR 2022-03-23T07:58:33+00:00 Emirensiana Latuan emirensianalatuan@gmail.com <p>Salah satu aspek pemasaran yang perlu diperhatikan dalam upaya meningkatkan arus barang dari produsen ke konsumen adalah saluran pemasaran.&nbsp; Saluran pemasaran&nbsp; juga menentukan marjin keuntungan yang diterima oleh para petani, semakin panjang alur pemasaran semakin banyak lembaga pemasaran&nbsp; yang&nbsp; menikmati marjin keuntungan dari petani dan konsumen, oleh karena itu dilakukan penelitian tentang analisis marjin pemasaran kopi di desa Kopidil. Penelitian ini dilakukan dengan metode survei dan wawancara langsung pada 63 petani responden dengan menggunakan kuisioner. Hasil penelitian Saluran pemasaran kopi di Desa Kopidil diketahui bahwa terdapat 3 saluran pemasaran kopi yang dilakukan yaitu : Saluran I : Petani– konsumen, Saluran II : Petani – Pedagang Pengumpul – Konsumen dan Saluran III : Petani– Pedagang Pengumpul – Pedagang Pengecer – Konsumen dan Marjin pemasaran kopi di Desa Kopidil untuk Saluran Pemasaran II &nbsp;adalah Rp. 95.636,36 sedangkan pada saluran pemasaran III marjin pemasarannya adalah Rp. 396.000. Dengan demikian terdapat selisih marjin pada saluran pemasaran II dengan marjin pada saluran pemasaran III sebesar Rp. 300.363,64/kg.</p> 2022-04-30T00:00:00+00:00 Copyright (c) 2022 JURNAL AGRIBISAINS https://ojs.unida.ac.id/AGB/article/view/5635 Analisis Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Ikan Hias Air Tawar di Wilayah Bogor 2022-04-26T08:35:32+00:00 Rizal Abdillah rizal.abdillah@unida.ac.id Siti Masithoh sitimasitoh@unida.ac.id Arti Yoesdiarti arti.yoesdiarti@unida.ac.id <p>This study aims to determine the characteristics of freshwater ornamental fish consumers, determine the decision-making process of freshwater ornamental fish consumers, and determine the correlation between consumer behavior and purchasing decisions of freshwater ornamental fish in Bogor. The research held from October to November 2021 at three ornamental fish stores in Bogor (Terang Aquarium, Laladon Ornamental Fish Exchange, Bogor Ornamental Fish Marketing Depot). 50 respondents chosen by accidental sampling technique. The results showed that the consumer characteristics of freshwater ornamental fish varied which were known from the factors of gender, age, education, profession, family of responsibility, monthly income, monthly expenses for freshwater ornamental fish and when they start to buy/keep freshwater ornamental fish. Consumer’s considerations in buying/maintaining freshwater ornamental fish are in terms of how to care, price, ornamental fish’s behavior, size, color, shape, type of ornamental fish and where to buy. The results of the Spearman Rank Correlation analysis show that the cultural variable (X1) has a weak but significant correlation with the purchase decision (Y). The social variable (X2) has a very weak and insignificant correlation. The personal variable (X3) has a weak but significant correlation and the psychological variable (X4) has a strong and significant correlation with a correlation coefficient value is 0.642 and significant value less than 0.05 (0.000 &lt; 0.05).</p> <p>&nbsp;</p> <p>Keywords:<em> freshwater ornamental fish, consumer behavior, purchasing decisions, correlations</em></p> 2022-04-30T00:00:00+00:00 Copyright (c) 2022 JURNAL AGRIBISAINS