Eksplorasi Pengaruh Kesediaan Membayar Layanan Logistik Halal terhadap Perpanjangan Sertifikat Logistik Halal: UMKM Sektor Pertanian


  • Muhammad Dzulfaqori Jatnika
  • Listia Andani
  • Faqihuddin
  • Cici Aulia Permata Bunda




agroindustry, halal logistic, agriculture


The first period of halal certification obligations according to Undang-Undang Nomor 33 Tahun 2014 and its derivatives will end on October 17, 2024, including food and beverage products. Therefore, the halal certification process for products of micro, small, and medium enterprises needs to be carried out promptly. The aim of this research is to examine the factors influencing the willingness of agricultural commodity-based UMKM players to pay for halal logistics services. This study employs a quantitative approach with purposive sampling for data collection and SEM-PLS for data analysis. The research includes 350 respondents who are UMKM players based on agricultural commodities. The findings of this study reveal that, in addition to the variable knowledge on halal, other variables such as concern on halal, awareness on halal, perception of halal logistics, and service capability have a positive and significant influence on the willingness to use halal logistics services. Furthermore, the willingness to use halal logistics services can encourage halal logistics service providers to renew their halal logistics certificates. The research findings will be beneficial for policymakers and managers of halal logistics companies as it helps them understand the factors that drive the adoption of halal logistics services.


Ab Talib, M. S., Rubin, L., & Zhengyi, V. K. (2013). Qualitative Research on Critical Issues In Halal Logistics. Journal of Emerging Economies and Islamic Research, 1(2), 131. https://doi.org/10.24191/jeeir.v1i2.9125

Achmad, D. N., & Fikriyah, K. (2021). Pengaruh Halal Knowledge, Islamic Religiosity dan Kualitas Produk terhadap Keputusan Pembelian Produk Wardah. Jurnal Ekonomika Dan Bisnis Islam, 4(3), 215–229. https://doi.org/10.26740/jekobi.v4n3.p215-229

Adiba, E. M., & Wulandari, D. A. (2018). Pengaruh Halal Knowledge, Islamic Religiosity, dan Attitude terhadap Behavior Konsumen Muslim Generasi Y Pengguna Kosmetik Halal di Surabaya. INOBIS: Jurnal Inovasi Bisnis Dan Manajemen Indonesia, 1(3), 357–369. https://doi.org/10.31842/jurnal-inobis.v1i3.42

Ag Majid, D. K. Z., Abdul Hanan, S., & Hassan, H. (2021). A mediator of consumers’ willingness to pay for halal logistics. British Food Journal, 123(3), 910–925. https://doi.org/10.1108/BFJ-01-2020-0047

Elias, E. M., Saifudin, A. M., & Othman, S. N. (2016). Halal Awareness and Knowledge Among Muslim ’ S Student Entrepreneurship Program : a. 2nd Interneational Conference on Business Global & Social Entrepreneurship, 12-14 March, 1–8.

Fathi, E., Zailani, S., Iranmanesh, M., & Kanapathy, K. (2016). Drivers of consumers’ willingness to pay for halal logistics. British Food Journal, 118(2), 464–479. https://doi.org/10.1108/BFJ-06-2015-0212

Hair, J. F., Ringle, C. M., Gudergan, S. P., Fischer, A., Nitzl, C., & Menictas, C. (2019). Partial least squares structural equation modeling-based discrete choice modeling: an illustration in modeling retailer choice. Business Research, 12(1), 115–142. https://doi.org/10.1007/s40685-018-0072-4

Hakim, F. R., Najib, M. F., & Kunci, K. (2020). Faktor-Faktor yang Mempengaruhi Halal Logistic Paying Intention : Studi Kasus di Indonesia. 11–14.

Hasan, H. (2016). a Study on Awareness and Perception Towards Halal Foods Among Muslim Students in Kota Kinabalu , Sabah. Proceedings of the Australia-Middle East Conference on Business and Social Sciences 2016, Dubai, March, 803–811.

Irma Dwiputranti, M. (2020). Pengembangan Model Bisnis Halal Logistik Transportasi Berbasiskan Business Model Canvass (BMC). Competitive, 15(2), 115–128. https://doi.org/10.36618/competitive.v15i2.917

Jaafar, H. S., Endut, I. R., Faisol, N., & Omar, E. N. (2011). Innovation in Logistics Services - Halal Logistics. Growth Lakeland, 395(November), 783–785.

Kamaruddin, R., Iberahim, H., & Shabudin, A. (2012). Willingness to Pay for Halal Logistics: The Lifestyle Choice. Procedia - Social and Behavioral Sciences, 50(July), 722–729. https://doi.org/10.1016/j.sbspro.2012.08.075

Khan, M., Najmi, A., Ahmed, W., & Aman, A. (2019). The role of consumer willingness to pay for halal certification in Pakistan. Journal of Islamic Marketing, 10(4), 1230–1244. https://doi.org/10.1108/JIMA-09-2018-0155

Narawi, M. N. A., Ting, A. S., & Zafar Ahmed. (2018). Willingness to pay for health insurance in sarawak, malaysia: A contingent valuation method. Bangladesh Journal of Medical Science, 17(2), 230–237. https://doi.org/10.3329/bjms.v17i2.35876

Ngah, A. H., Zainuddin, Y., & Thurasamy, R. (2014). Adoption of Halal Supply Chain among Malaysian Halal Manufacturers: An Exploratory Study. Procedia - Social and Behavioral Sciences, 129, 388–395. https://doi.org/10.1016/j.sbspro.2014.03.692

Omar, E. N., & Jaafar, H. S. (2011). Halal supply chain in the food industry - A conceptual model. ISBEIA 2011 - 2011 IEEE Symposium on Business, Engineering and Industrial Applications, September, 384–389. https://doi.org/10.1109/ISBEIA.2011.6088842

Pahim, K. M. Bin, Jemali, S., & Mohamad, S. J. A. N. S. (2012). Notice of Retraction: The importance of training for Halal logistics industry in Malaysia. SHUSER 2012 - 2012 IEEE Symposium on Humanities, Science and Engineering Research, 1635–1640. https://doi.org/10.1109/SHUSER.2012.6268847

Saribanaon, E., Purba, O., & Agushinta, L. (2019). Efektifitas Pelaksanaan Logistik Halal. Jurnal Manajemen Bisnis Transportasi Dan Logistik, 5(3), 319–330.

Shidiqy, D., & Nurhayati, W. (2020). Efektivitas Product Knowledge Dan Persepsi Kualitas Dalam. 07(2), 482–509.

Talib, M. S. A., Hamid, A. B. A., & Zulfakar, M. H. (2015). Article Information : drivers of halal orientation. Journal Islamic Marketing, 24(5), 41–49.

Tieman, M., Vorst, J. G. A. J. van der, & Che Ghazali, M. (2012). Principles in Halal Supply Chain Management. Journal of Islamic Marketing, 3(3), 217–243.




How to Cite

Jatnika, M. D., Andani, L., Faqihuddin, & Bunda, C. A. P. (2023). Eksplorasi Pengaruh Kesediaan Membayar Layanan Logistik Halal terhadap Perpanjangan Sertifikat Logistik Halal: UMKM Sektor Pertanian. JURNAL AGROINDUSTRI HALAL, 9(3), 257–268. https://doi.org/10.30997/jah.v9i3.9672
Abstract viewed = 30 times