ANALISIS PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP ATRIBUT KUALITAS SAYURAN KOMERSIAL DI PASAR MODERN

Authors

  • Eki Fadhal Arsyad
  • Arti Yusdiarti
  • Himmatul Miftah

DOI:

https://doi.org/10.30997/jagi.v4i2.1561

Abstract

Penelitian bertujuan untuk mengetahui persepsi serta preferensi konsumen terhadap atribut kualitas sayuran komersial di pasar modern. Metode penelitian yaitu non probability sampling. Penelitian menggunakan analisis deskriptif dan uji Chi-Square. Persepsi konsumen: (1) Kentang : cukup bersih, warna daging kuning, kulit kelupas kecil, ukuran sedang, kulit coklat muda, mata <5, benjolan <3, lonjong. (2) Tomat : segar, kadar air 20-35%, agak asam, hijau kemerahan, agak lunak, ukuran sedang, agak bulat. (3) Bawang merah : cukup bersih, diameter 2,5 cm, agak menyengat, agak bulat, warna ungu muda dan ungu tua, cukup mulus, anakan 2-3. (4) Bayam:  segar, hijau, cukup mulus, jumlah daun sedang, ukuran sedang, cukup seragam, agak lonjong. Sedangkan Preferensi: (1) Kentang : sangat bersih, tanpa benjolan, warna daging kuning, kulit licin mulus, tidak memiliki mata, ukuran sedang, kulit coklat muda, lonjong. (2) Tomat: sangat segar, manis, keras, merah, ukuran sedang, kadar air 20-35%, lonjong.  (3) Bawang merah : ukuran 2,5 cm, menyengat, mulus, merah-ungu tua, tidak memiliki anakan. (4) Bayam : segar, hijau, mulus, daun banyak, ukuran sedang, seragam, agak lonjong, memiliki akar. Uji Chi-Squre menunjukkan atribut kualitas kebanyakan berbeda nyata.

Kata Kunci : Persepsi, Preferensi, Chi-Square, Pasar modern

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Published

2019-01-11

How to Cite

Arsyad, E. F., Yusdiarti, A., & Miftah, H. (2019). ANALISIS PERSEPSI DAN PREFERENSI KONSUMEN TERHADAP ATRIBUT KUALITAS SAYURAN KOMERSIAL DI PASAR MODERN. JURNAL AGRIBISAINS, 4(2). https://doi.org/10.30997/jagi.v4i2.1561

Issue

Vol. 4 No. 2 (2018): Jurnal Agribisains

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Articles

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