Marketing Efficiency Analysis Of Leafy Vegetable At Giant Extra Botanical Square, Bogor City
DOI:
https://doi.org/10.30997/jagi.v3i2.1046Abstract
Leaf vegetables are in great demand by the people in Bogor City who are mostly from Sunda tribe. Bogor city residents who buy vegetables at Giant Extra Botani Square willing to pay more than those who buy in traditional markets. The research aimed to analyze marketing efficiency of leaf vegetables especially spinach, chinesse green cabbage (Brassica chinensis var. Parachinensis), kale, lettuce head and chinesse white cabbage (Brassica pekinensia L) at Giant Extra Botany Square in Bogor City . Data were analyzed descriptively and quantitatively with marketing margin, farmer's share and R/C Ratio analysis. Primary data collection was taken from interview with Giant Extra’s management by purposive method, while interview to supplier and farmer used snowball sampling method. The results showed that the marketing efficiency of leaf vegetables in Giant Extra Botanical Square Bogor City, based on marketing margin analysis obtained the largest margin value on Chinese White Cabbage (Brassica pekinensia L) commodity amounting to Rp 20.450. Suppliers get the greatest benefits on commodities of spinach, Chinese Green Cabbage and kale. The highest farmer's share was obtained by farmers in lettuce head commodities by 69.6%. The highest R/C ratio was obtained by Chinese White Cabbage commodity at 1.60
Keywords: marketing efficiency, leavy vegetables, modern market
Downloads
Published
How to Cite
Issue
Section
License
Authors who publish with Jurnal AgribiSains agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution Share-Alike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal AgribiSains.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal AgribiSains.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
