STRATEGI PENGEMBANGAN AGRIBISNIS PEMBIBITAN ALPUKAT (Persea americana) DI KELURAHAN SUKAHATI KECAMATAN CIBINONG KABUPATEN BOGOR
Article Sidebar
Main Article Content
Abstract
This study aims to determine the feasibility of avocado seed agribusiness farming and develop a strategy for developing avocado seed agribusiness in Sukahati Village, Cibinong District, Bogor Regency. Respondents for farming analysis are 20 and were selected using simple random sampling. The selection of respondents for strategy formulation used purposively, namely 13 experts. The analysis was used is descriptive analysis, farming feasibility analysis and SWOT analysis. Farming analysis on a land area of 3,138 m2 for 6 months shows that this business is feasible with a profit of Rp.343,841,358, - and an R/C value of 6.95. Environmental analysis through the IFE and EFE matrices obtained a weighted score of 2.87 on internal factors and 2.85 on external factors so that the position in the Internal External matrix is in cell V (five) with Growth Strategy. The SWOT analysis resulted in 14 strategic steps: (1) Intensifying marketing through social media accounts with soft selling, (2) utilizing government facilities, (3) training to improve seed quality, (4) Creating demonstration plots and exhibitions to attract public interest, (5 ) Cooperation between farmers to meet consumer needs, (6) provide each other with avocado seed needs and information, (7) help each other convey information on farming techniques, (8) maximize strategic locations to capture markets, (9) Utilize training to improve institutional development, management finance, cultivation technology and marketing, (10) take advantage of government support for business development, (11) Conduct online meeting activities if time and distance are constrained, (12) Maximize the benefits of Network Culture, (13) often hold discussions on farming techniques, share market, and absorption of market information, (14) strengthen location branding and product quality by utilizing promotion media.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Jurnal AgribiSains agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution Share-Alike 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal AgribiSains.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal AgribiSains.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work.
References
Badan Pusat Statistik Direktoral Jendral Hortikultura. 2020. Statistik Produksi Hortikultura. Jakarta. Diakses, 7 Juni 2021.
David, F.R. (2007). Strategic Management: Concepts and cases. Eleventh Edition. Persoan Education International, Prentice Hall, New Jersey.
Dinas Tanaman Pangan,Hortikultura, dan Perkebunan. (2019). Luas Tanam, Luas Panen, Produktivitas Dan Produksi Buah-buahan Berdasarkan Komoditi. Bogor : Distanhorbun.
Duarte, P. F., et al.. 2016. Avocado: characteristics, health benefits, and uses. Journal Food Technology Ciência Rural 46(4):747-754.
Freddy, R. (2016). Teknik Membedah Kasus Bisnis Analisis SWOT, Edisi Dua puluh Dua, Cetakan Keduapuluh Dua. PT Gramedia Pustaka Utama, Jakarta.
Porter, M.E. (1997). Strategi Bersaing : Teknik Menganalisa Industri dan Pesaing. Karisma Publishing Group.
Rangkuti, F. (2016). Analisis SWOT : Teknik Membedah Kasus Bisnis Cara Perhitungan Bobot, Rating dan OCAI. PT Gramedia Pustaka Utama. Jakarta.
Suratiyah, K. (2015). Ilmu Usaha Tani Edisi Revisi. Penebar Swadaya. Jakarta, 114 -11.
Yoesdiarti, A., Masithoh, S., & Lesmana, D. (2017). Strategi Pengembangan Agribisnis Ikan Hias di Kecamatan Ciomas. Jurnal Mina Sains, 3 (2) : 35-43.