Program Corporate Social Responsibility (CSR) dan Strateginya Untuk Peningkatan Kepuasan Masyarakat Serta Dampak Sosial Ekonomi Masyarakat
AbstractThe purpose of this research was to determine the effect of the perception and satisfaction of the community to CSR and its impact on socioeconomic in Bogor regency. Questionnaire
were distributed to 250 respondents . Likert scale was used prior to testing with multiple regression. The results showed that the implementation of CSR programs in Bogor has been done quite effectively. Perception and satisfaction of the community have an influence simultaneously and partially on CSR. The CSR activities in education, health , environment , increasing of desire and basic human needs and security simultaneously have influences towards the socio-economic communities. Partially, education has no effect on socioeconomic condition. The implementation strategy of using Importance Performance Analysis ( IPA ). The strategies which have been generated are 1 ) making ongoing improvements so that the performance attributes ( CSR programs expectancy ) will be increased ; 2 ) maintaining so that the performance will not be declined; 3 ) should be managed seriously because community usually can lead to a disappointment ; 4 ) evaluating all activities
Keywords : CSR program, Community Satisfaction and Social Economic of the community
How to Cite
Arsyad, A., Sudarijati, S., & Gemina, D. (2017). Program Corporate Social Responsibility (CSR) dan Strateginya Untuk Peningkatan Kepuasan Masyarakat Serta Dampak Sosial Ekonomi Masyarakat. JURNAL AGRIBISAINS, 3(1). https://doi.org/10.30997/jagi.v3i1.1025
Authors who publish with Jurnal AgribiSains agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal AgribiSains.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal AgribiSains.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work