PERILAKU POSITIF PADA KOMUNIKASI ANTARPRIBADI DALAM TAYANGAN WEB SERIES JANJI (ANALISIS SEMIOTIKA CHARLES SANDERS PIERCE)

Mila Syafira Rizki, Ike Atikah Ratnamulyani, Ali Alamsyah Kusumadinata

Abstract

Web series as a form of creativity in advertising that follows the development of times with serialized story packing. Web series JANJI is an advertisement aired on the Tropicana Slim YouTube account, telling story of married couple who had an appointment exam in his life. The study aimed to analyse positive behaviors on interpersonal communication in the display of web series JANJI. The research approach used was qualitative phenomenological with a descriptive method. Data collection was conducted with observation techniques and documentation studies. Charles Sanders Pierce Semiotics theory, that divides signs based on objects such as icon, index, and symbol, was used as the data analysis technique. The results showed that positive behaviors were portrayed by Naya characters in episode one and episode six, the positive behaviour also portrayed by Iko in episode three. This positive behaviour was dared to express his gratitude to the couple, apologizing for making mistakes and living a healthy life starting with the restriction of sugar on the body.

Keywords: Interpersonal communication, Positive behavior, Semiotics, Tropicana Slim 

Keywords

Interpersonal communication, Positive behavior, Semiotics, Tropicana Slim

Full Text:

PDF 59-64

References

Budyatna, Muhammad dan Ganiem, Leila Mona. 2011. Teori Komunikasi Antar Pribadi. Prenada Media Group, Jakarta.

Dan Williams. 2012. Web TV Series: How to Make and Market Them. Harpenden (uk): Oldcastle Books.

Daryanto dan Rahardjo, Muljo. 2016. Teori Komunikasi. Yogyakarta (ID): Gava Media.

Dzikro, Hanifah Nabila. 2019. Simbol Pesan Hidup Sehat dalam Iklan Tropicana Slim melalui Web Series Sore (Analisis Semiotika Model Roland Barthes). Skripsi. Fakultas Dakwah Dan Komunikasi. Universitas Islam Negeri Sunan Ampel Surabaya.

Erlangga, Michael. 2004. Tren Webseries Indonesia Makin Kreatif. DailySocial.id, diakses dari https://dailysocial.id/post/tren-web-series-indonesiasemakin-kreatif.

Hamzah, Radja Erland. 2018. Web Series sebagai komunikasi pemasaran digital Traveloka. Jurnal pustaka komunikasi 1 (2): 361 – 374.

Rakhmat, Jalaludin. 2005. Psikologi komunikasi. Bandung (ID): PT Remaja Rosdakarya.

Sugiyo. 2005. Komunikasi Antarpribadi. Semarang (ID): UNNES Press.

Vera, Nawiroh. 2014. Semiotika Dalam Riset Komunikasi. Bogor (ID): Ghalia Indonesia.

Wijaya, Tan Ellyan. 2017. Sikap pemirsa iklan TN Tropicana Slim di Surabaya versi Dion Wiyoko. Jurnal E-Komunikasi 5 (1). 1-10.

Wiryanto. 2004. Pengantar Ilmu Komunikasi. Jakarta (ID): PT. Grasindo.

Refbacks

  • There are currently no refbacks.