Agribusiness development strategy of papaya calina (carica papaya l.)

Authors

  • Arti Yoesdiarti
  • Himmatul Miftah Universitas Djuanda
  • Novita Yulanda Universitas Djuanda

DOI:

https://doi.org/10.30997/jp.v14i2.9861

Keywords:

Strategy,, Papaya Calina,, Cidolog Village, SWOT

Abstract

Papaya Calina (Carica papaya L.) is one of the main commodities in Cidolog Village, Cidolog District, Sukabumi Regency. Since 2020, Papaya plantation in Cidolog has remained static, and production has even decreased in 2020-2021 while national production increased. The research was conducted in December 2021 to identify the internal and external conditions in papaya agribusiness in Cidolog, and formulate strategies to develop the business. Internal and external environment mapping was obtained through observation and in-depth interviews with the farmer group. Assessment of the IFE and EFE matrices, and strategy formulation using SWOT Matrix, were obtained from interviews with five experts. Environment analysis shows that the papaya agribusiness in Cidolog Village has prospects for further development with an IFE value of 2.51 and an EFE of 2.64. The position of Calina's papaya agribusiness in IE matric is in cell 5 with a “guard and sustain” strategy. SWOT Matrix formulates 8 strategies namely 1) Expansion of land, 2) Increasing the role and dynamics of farmer groups, 3) Strengthening capabilities and access to networking, 4) Processing of inferior papaya into processed products, 5) Expansion of information and promotion of Papaya Calina Cidolog on the village website, District website, social media, and exhibitions, 6) Training on pest and plant disease control and cultivation practices in general, 7) Proposing road repairment to the relevant local government, and 8) opening the new market to supermarkets and a fruit shop.

Author Biography

Arti Yoesdiarti

References

Aprillina, F. Y.. 2021. Proses Produksi Pemanfaatan Potensi Buah Pepaya Sebagai Upaya Peningkatan Pendapatan Masyarakat Desa Kota Agung Bengkulu Utara. Diploma Thesis, Uin Fatmawati Sukarno Bengkulu.

Sujiprihati, S., dan Suketi, K. 2009. Budidaya Pepaya Unggul. Penebar Swadaya.

BPS. 2018. Produksi Hortikultura Buah dan Sayuran Tahunan Provinsi Jawa Barat. Jawa Barat: BPS Provinsi Jawa Barat.

BPS. 2019. Statistik Produksi Tanaman Buah-buahan. Jakarta: BPS RI.

BPS. 2018. Kabupaten Sukabumi dalam Angka 2017. Badan Pusat Statistik Kabupaten Sukabumi.

BPS. 2020. Kabupaten Sukabumi dalam Angka 2019. Badan Pusat Statistik Kabupaten Sukabumi.

BPS. 2021. Kabupaten Sukabumi dalam Angka 2020. Badan Pusat Statistik Kabupaten Sukabumi.

BPS. 2021. Kecamatan Cidolog dalam Angka 2020. Badan Pusat Statistik Kabupaten Sukabumi.

BPS. 2021. Produksi Tanaman Buah-buahan. https://www.bps.go.id/indicator/55/62/6/produksi-tanaman-buah-buahan.html

Firdausiyah, Yulianto, T., Yudistira, I. 2021. Strategi Pemasaran Produk Olahan Pepaya Menjadi Abon Guna Meningkatkan Ekonomi Masyarakat Dalam Usaha Rumahan Abdimas Unwahas Vol. 6 No. 2.

Hidayat, R., Arsyad, A., Yoesdiarti, A. 2021. Analisis Kelayakan Finansial Usahatani Pepaya California (Carica Papaya L.) . Jurnal Agribisains, 7(1), 35–47.

Hortikultura. 2018. Statistik Tanaman Sayuran dan Buah-buahan Semusim. Jakarta: BPS RI.

OECD. 2006. The new rural paradigm policies and governance. OECD Publishing. Paris.

Pusdatin Kementerian pertanian. 2020. Statistik Konsumsi Pangan Tahun 2020. Sekretaris Jenderal Kementerian Pertanian.

Rangkuti, F., 2016. Teknik Membedah Kasus Bisnis Analisis SWOT. Edisi Dua puluh Dua Cetakan Keduapuluh Dua, PT Gramedia Pustaka Utama, Jakarta.

Rangkuti, F. 2016. Analisis SWOT : Teknik Membedah Kasus Bisnis Cara Perhitungan Bobot, Rating dan OCAI. Jakarta. PT Gramedia Pustaka Utama.

Ramadhan, A. 2018. Analisis Nilai Tambah Dan Pengembangan Agroindustri Produk Olahan Dari Buah Pepaya Di Kelurahan Talang Jambe Kota Palembang, Sumatera Selatan. [Skripsi}. Universitas Sriwijaya.

Suharjono, C R. 2018. Strategi Pengembangan Usaha Tani papaya California di Desa Kutayasa Kecamatan Bawang Kabupaten Banjarnegara. [Skripsi]. Universitas Muhammadiyah Sukabumi.

Wandini, E. 2017. Strategi Pengembangan Pertanian Pepaya Desa Kemiri Kecamatan Mojosongo Kabupaten Boyolali. [Skripsi]. Universitas Islam negeri.

Yani, F dan Hermanto, B. 2019. Analisis Pendapatan Usahatani Pepaya California (Carica papaya L), (Studi kasus : Desa Jaharun A Kecamatan Galang dan Desa Galang Suka, Kecamatan Galang, Kabupaten Deli Serdang). Prosiding Seminar Nasional & Expo Hasil Penelitian dan Pengabdian Masyarakat 2019.

Yulanda, N. 2021. Analisis Integrasi Pasar dan Risiko di Tingkat Petani Komoditas Pepaya California (Carica Papaya (L). Var Calina ) Yang Dijual Di Pasar Tradisional Kota Bogor. [Skripsi]. Universitas Djuanda.

Zuher, V., M., Yoesdiarti, A., Miftah, H. 2020. Analisis Structure, Conduct, Performance (SCP) Buah Pepaya California (Carica Papaya L.) Di Pasar Tradisional Kota Bogor. Agribisains 7 (2) : 51 – 58.

Downloads

Published

2023-10-23

How to Cite

Yoesdiarti, A., Himmatul Miftah, & Novita Yulanda. (2023). Agribusiness development strategy of papaya calina (carica papaya l.) . Jurnal Pertanian, 14(2), 111–120. https://doi.org/10.30997/jp.v14i2.9861

Issue

Section

Articles
Abstract viewed = 13 times