MODEL E-MARKETING BERBASIS FINTECH SYARIAH BERDASARKAN TINJAUAN LINGKUNGAN EKSTERNAL DAN INTERNAL UNTUK PENGEMBANGAN WISATA HALAL DI INDONESIA

Pertiwi Utami, Fauzi Fauzi, Anuar Sanusi, Basrowi Basrowi

Abstract

Tujuan penelitian ini adalah untuk menyusun model e-marketing berbasis fintech yang
dapat mengembangkan industry pariwisata halal di Indonesia. Penelitian ini menggunakan
pendekatan kualitatif dan dilakukan dengan studi literatur. Berdasarkan tinjauan literatur,
kemungkinan besar E-Marketing berbasis fintech syariah dapat mendukung perkembangan
wisata halal, kesejahteraan masyarakat melalui UMKM, dan meningkatkan minat kunjungan
wisata halal di Indonesia. Namun, nampaknya sejauh ini perkembangan Pariwisata
Indonesia masih belum siap untuk melakukan akselerasi di Sektor Pariwisata khususnya
penggunaan E-marketing berbasis Fintech Syariah

Keywords

Manajemen Strategi, Fintech, Lingkungan eksternal dan Internal Organisasi, Wisata Halal

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