PERILAKU IRRASIONAL KONSUMEN PENGGUNA E-COMMERCE IRRASIONAL BEHAVIOURAL OF E-COMMERCE CONSUMER
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Published:
Apr 30, 2019
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Abstract
Nowdays, society mindset have been develpoed, the developing of technology and communications along with high spirit and creativity have been motivate for anew market with modern concept. One of it is e-commerce. The approach of this study is the qualitative approach and using difusi inovation theory. While the populations is consumer who use e- commerce. The result of this study is irrasional consumer who used e-commerce to fulfil everyday needed, consumer not jut uses smartphone as enterntainment but also as a shopping places and works.
Keywords: E-commerce, consumer behavioural, Irrasional.
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How to Cite
Rahmidilla, S., Luthfie, M., & Agustini, M. (2019). PERILAKU IRRASIONAL KONSUMEN PENGGUNA E-COMMERCE IRRASIONAL BEHAVIOURAL OF E-COMMERCE CONSUMER. JURNAL KOMUNIKATIO, 5(1). https://doi.org/10.30997/jk.v5i1.1711
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Rogers, E.,&hoemaker, F. 1983. Communication of Innovations, Second Edition. London: The Free Collier Macmillan Publisher.
Umar, H. 2003. Riset Pemasaran Dan Perilaku Konsumen. Jakarta (ID): Gramedia Pustaka Utama.
Rani, P., & Rahmawati, D. 2008. Analisis Penerapan E-business Studi Kasus Pada PT Sinar Mas Agro Resource and Technology(SMART). Tb Jurnal Pendidikan Akutansi Indonesia, Vol VI. No.2, 52-59
Anastia&Iskandar. 2017. Kondisi E-commerce Indonesia dan Teori Time Capsule Tiongkok. Retrieved Desember 15, 2017 , from Liputan6.com: https://www.liputan6.com/tekno/read/2893875/kondisi-e-commerce-indonesia-dan- teori-time-capsule-tiongkok
Yusra, Yenny. 2017. Menyimak Dinamika Layanan E-Commerce di Kawasan Asia Tenggara. https://dailysocial.id/post/menyimak-dinamika-layanan-e-commerce-di-kawasan-asia-tenggara. Dikutip pada tanggal 18 Desember 2017