POTENSI DAN STRATEGI PENGEMBANGAN PARIWISATA SAAT PANDEMI COVID-19 DI INDONESIA

Authors

  • Dede Syahrudin Universitas Djuanda
  • Rita Rahmawati Universitas Djuanda
  • Muhammad Luthfie Universitas Djuanda

Keywords:

Covid-19 Pandemic, Tourism Potential, Tourism Development Strategies

Abstract

This study aims to depict the potential and analyze tourism development strategies in Sukabumi Regency within the context of the Covid-19 pandemic. The research method employed is descriptive and a qualitative case study approach. The findings of the study indicate that tourism potential in Sukabumi Regency is highly diverse and innovative, bolstered by favorable geographical conditions such as abundant natural resources and a variety of tourism attractions known as GURILAPS, which stands for Mountains, Jungles, Seas, Beaches, and Rivers. The presence of the Ciletuh Palabuhanratu UNESCO Global Geopark (CPUGG) since 2019 has further enhanced Sukabumi Regency's recognition. However, in terms of tourism development both prior to and during the pandemic, the Tourism Office has yet to optimize the formulation of policies, programs, or development strategies, despite them being outlined in the Sukabumi Regency Tourism Office's 2016-2021 strategic plan. This shortcoming arises from the lack of effectiveness in the planning, implementation, and program execution processes, leading to insufficient enhancement of tourist attractions, branding, and visitor numbers. Consequently, the local community has not experienced notable progress in tourism management, development, and advancement that could bring about well-being and increased income, although they still feel secure and comfortable while engaging in tourism activities amid the Covid-19 pandemic.

References

Bahiyah, C., Riyanto, W. H., & Sudarti, S.(2018). Strategi pengembangan potensi pariwisata di pantai duta kabupaten probolinggo. Jurnal Ilmu Ekonomi, 2(1), 95–103.

Bagasta, A. R., Iswara , C. ., & Lasally , A. . (2021). Analisis potensi wisata menggunakan informasi geografis dan strategi pengembangan pariwisata berkelanjutan berbasis masyarakat di desa Sumberagung, Grobogan, Jawa Tengah. Jurnal Kepariwisataan Indonesia: Jurnal Penelitian Dan Pengembangan Kepariwisataan Indonesia, 15(2), 148–157.

Devi Nindya NurAnugrahen &Sri Eka Astutiningsih, 2021. Analisis strategi pengembangan pariwisata pada masa pandemi covid-19 di agro belimbing Moyoketen Tulungagung; Jurnal Ekonomi Syariah dan Hukum Ekonomi Syariah. Volume 7, Nomor 2 p 77-94.

Dinas Budaya Pariwisata Pemuda dan Olahraga, 2016. Profil Dinas Pariwisata Budaya Pemuda dan Olahraga Kabupaten Sukabumi. Pemda Kabupaten Sukabumi.

I Dewa Gde Sugihamretha, 2020. Respon Kebijakan: Mitigasi dampak wabah covid-19 pada sektor pariwisata. The Indonesian Journal of Development Planing, Vol. IV No. 2. p. 192

Kinanthi Harumni Jagadtya dan Revi Agustin Aisyianita.2020. virtual tour: Strategi industri pariwisata selama pandemi covid-19 (studi kasus Jakarta good guide). Melancong: Jurnal Perjalanan Wisata, Destinasi, dan Hospitalitas, Vol. 3 No. 1 p. 48-60.

Komite Penanganan COVID-19 dan Pemulihan Ekonomi Nasional (KPCPEN), Inovasi, Adaptasi dan Kolaborasi Membangkitkan Pariwisata Indonesia. Diakses 12 Januari 2022. https://covid19.go.id/p/berita/inovasi-adaptasi-dan-kolaborasi-membangkitkan-pariwisata-indonesia

Ma’mun Nawawi, 2021. Optimalisasi sektor pariwisata di masa pandemi covid-19. Tazkiyya: Jurnal Keislaman, Kemasya- rakatan dan Kebudayaan

Volume 22 No. 1 p. 54.

Muhammad Iqbal Wahyu Pradana & Gerry Katon Mahendra (2021). Analisis dampak covid-19 terhadap sektor pariwisata di objek wisata Goa Pindul Kabupaten Gunungkidul. JSPG: Journal of Social Politics and Governance E-ISSN 2685-8096 ‖ P-ISSN 2686-0279 Vol.3 No.2 . p 73-85.

Silpa Hanoatubun. 2020. Dampak covid-19 terhadap perekonomian indonesia. EduPsyCouns Journal: Jurnal of Education, Psychology and Counseling. Vol. 2 No. 1. p. 147.

Willy Tri Hardianto (2021). Strategi Pengelolaan Pariwisata di Masa Covid-19 (Studi di Wisata Taman Dolan, Desa Pandanrejo, Kota Batu). Jurnal Ilmiah Manajemen Publik dan Kebijakan Sosial - Vol. 5 No. 1 p. 38-52.

Downloads

Published

2023-08-06

How to Cite

Syahrudin, D., Rahmawati, R., & Luthfie, M. (2023). POTENSI DAN STRATEGI PENGEMBANGAN PARIWISATA SAAT PANDEMI COVID-19 DI INDONESIA. ADMINISTRATIE: Jurnal Administrasi Publik, 5(1), 1–10. Retrieved from https://ojs.unida.ac.id/AJAP/article/view/9802

Most read articles by the same author(s)

1 2 3 > >>