STRATEGI PENGEMBANGAN UMKM SATE KELINCI DI LOKAWISATA BATURRADEN KABUPATEN BANYUMAS RABBIT SATAY DEVELOPMENT STRATEGY IN BATURRADEN TOURISM BANYUMAS REGENCY

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Published: Oct 31, 2023
DOI: https://doi.org/10.30997/jpn.v9i2.8562
Keywords:
Development Strategy, Rabbit Satay, SWOT.

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ILHAM WARDONI
Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman
Novie Andri Setianto
Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman
Yusmi Nur Wakhidati
Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman
Budi Dharmawan
Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman
Sri Lestari
Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman

Abstract

Processed food from rabbit meat has great potential as a healthy food for people. High protein and low fat is the superiority from rabbit meat, but food from rabbit meat is not familiar as chicken meat. There are several processed food from rabbit meat in Banyumas, one of them which is UMKM Rabbit Satay at the Baturraden Lokawisata. The purpose of this research is to find out strategy for development for UMKM Rabbit Satay. This research was conducted from September to October 2022. The result of this research using SWOT analysis showed that position of the UMKM Rabbit Satay at the Baturraden Lokawisata is in V position (Hold and Maintenance). Meaning is necessary to maintain good performance and fixed some bad performance. The strength and opportunities is the highest score of 3.444. This means that beautiful view can make consumer to enjoy it with some food, high protein content needs to be advertising or make a banners, lots of visitors have a healthy lifestyle make opportunities can be combined with discount prices or can increase the number of orders

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How to Cite
WARDONI, I., Setianto, N. A., Wakhidati, Y. N., Dharmawan, B., & Lestari, S. (2023). STRATEGI PENGEMBANGAN UMKM SATE KELINCI DI LOKAWISATA BATURRADEN KABUPATEN BANYUMAS: RABBIT SATAY DEVELOPMENT STRATEGY IN BATURRADEN TOURISM BANYUMAS REGENCY. Jurnal Peternakan Nusantara, 9(2). https://doi.org/10.30997/jpn.v9i2.8562
Issue
Vol. 9 No. 2 (2023)
Section
Articles
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Author Biographies

ILHAM WARDONI, Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman

 

 

 

 

Novie Andri Setianto, Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman

 

 

Yusmi Nur Wakhidati, Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman

 

 

Budi Dharmawan, Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman

 

 

Sri Lestari, Program Studi Agribisnis, Pascasarjana, Universitas Jenderal Soedirman

 

 

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