DIGITAL MARKETING ASSISTANCE TO INCREASE THE TURNOVER AND IMAGE OF MSMEs THROUGH FOOD PHOTOGRAPHY AND SOCMED
DOI:
https://doi.org/10.30997/qh.v9i2.6114Keywords:
digital marketing, increased turnover, MSMEsAbstract
This program was implemented with the aim of helping MSMEs entrepreneurs in Balesari Village, Windusari District, Magelang Regency, Central Java to increasing business turnover and expanding the market for these MSMEs products. The form of this activity was mentoring activities with lecture methods, tutorials, and discussions on digital marketing topics, food photography, attractive photo visual strategies and the use of social media as a promotional tool. As a result of this activity, MSMEs entrepreneurs gain knowledge and information about the world of digital marketing, social media accounts for selling, attractive product photos created by MSMEs entrepreneurs, promotional tricks and interesting sentences and attractive titles for promotion. MSMEs entrepreneurs have shown an increase in understanding about digital marketing and the products they produce for digital marketing. With the implementation of this activity, it is hoped that Balesari Village MSMEs entrepreneurs can be more consistent in carrying out business and promotional activities in the digital world so that they can support increased turnover and market expansion of Balesari Village MSME products.
Keywords: digital marketing, increased turnover, MSMEs
References
Asharudin, F., & Dewi, S. P. (2021). Optimalisasi Media Digital sebagai Strategi Pemasaran UMKM pada Masa Pandemi Covid-19. E-DIMAS, 12(3), 549–554. https://doi.org/10.26877/e-dimas.v12i3.7142
Hasiholan, L. B., & Amboningtyas, D. (2021). Model Pemasaran Digital Marketing dalam Meningkatkan Volume Penjualan pada UMKM Kota Semarang. Jurnal Sains Sosio Humaniora, 5(1), 45–48. https://doi.org/10.22437/jssh.v5i1.13142
Hendarsyah, D. (2020). Pemasaran Digital dalam Kewirausahaan. IQTISHADUNA: Jurnal Ilmiah Ekonomi Kita, 9(1), 25–43. https://doi.org/10.46367/iqtishaduna.v9i1.209
Mahendrawan, W., & Abiyasa, A. P. (2022). Meningkatkan Pemasaran Minyak Kelapa Melalui Digital Marketing. Jurnal Qardhul Hasan, 8(1), 75–78. https://doi.org/10.30997/qh.v8i1.4104
Nurhidayat, D. (2020). 90% Omzet UMKM Turun Akibat Pandemi, Ini Strategi Pemerintah. Mediaindonesia.Com. https://mediaindonesia.com/ekonomi/334439/90-omzet-umkm-turun-akibat-pandemi-ini-strategi-pemerintah
Rifai, Z., & Meiliana, D. (2020). Pendampingan dan Penerapan Strategi Digital Marketing bagi UMKM Terdampak Pandemi Covid-19. BERNAS: Jurnal Pengabdian Kepada Masyarakat, 1(4), 604–609. https://doi.org/10.31949/jb.v1i4.540
Riyanto, G. P. (2022). Pengguna Internet di Indonesia Tembus 210 Juta pada 2022. Kompas.Com. https://tekno.kompas.com/read/2022/06/10/19350007/pengguna-internet-di-indonesia-tembus-210-juta-pada-2022
Triwidatin, Y. (2022). Digital Marketing Sebagai Upaya Peningkatan Promosi Pemasaran di Era Industri 4.0 Bagi Para Pelaku UMKM Kelompok Konveksi Sejahtera. Jurnal Qardhul Hasan, 8(1), 62–74. https://doi.org/10.30997/qh.v8i1.4873
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2023 Andhatu Achsa, Dian Marlina Verawati, Dinar Melani Hutajulu
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
- Copyright on articles is retained by the respective author(s), without restrictions. A non-exclusive license is granted to Qardhul Hasan: Media Pengabdian kepada Masyarakat to publish the article and identify itself as its original publisher, along with the commercial right to include the article in a hardcopy issue for sale to libraries and individuals.
- Articles published in Qardhul Hasan: Media Pengabdian kepada Masyarakat are licensed under a Creative Commons Attribution-ShareAlike 4.0 International license. You are free to copy, transform, or redistribute articles for any lawful purpose in any medium, provided you give appropriate credit to the original author(s) and the journal, link to the license, indicate if changes were made, and redistribute any derivative work under the same license.
- By publishing in Qardhul Hasan: Media Pengabdian kepada Masyarakat, authors grant any third party the right to use their article to the extent provided by the Creative Commons Attribution-ShareAlike 4.0 International license.
