BRAND ASSOCIATION PERGURUAN TINGGI JAWA BARAT MENGHADAPI PERSAINGAN MASYARAKAT EKONOMI ASEAN (MEA) DAN DUNIA

Authors

  • Rahmat Gunawan Universitas Djuanda, Fakultas Ekonomi

DOI:

https://doi.org/10.30997/jvs.v3i1.970

Abstract

The condition of State and Private Universities in Indonesia, especially West Java, is connected with the condition of universities in the world is still very alarming. PTN and PTS rankings in Indonesia and West Java in particular are still far from expectations. West Java Higher Education Position for world level still not able to occupy the rank of 100 magnitude. Still far from the top 50 positions. Even to the level of Asia although not many PT in Indonesia especially West Java which is able to occupy the top 50 rankings. In ASEAN only UI is able to rank 6th ASEAN. The others are far from expectations. The phenomenon of such problems need to be explored and sought by the solution so that Indonesian universities in West Java can advance in the competition among PT in the world, especially ASEAN and Asia so as to increase the competitiveness of Indonesian nation in the competition of nations in the world.
Keywords: Universities, Competitiveness, Asean Economic Community

References

Aptisi.org, 2014, Produktivitas Perguruan Tinggi
Alma, Buchary. 2003. Pemasaran Stratejik Jasa Pendidikan, Alfabeta, Bandung.
Alwafi, Rafdy,2014, Kompasiana.com,
Bitner, M.J, Zeithaml, V, 2003, Service Marketing, Tata. Mc Graw Hill, New Delhi
Gunawan, Rachmat, 2008, Pengaruh Pelatihan dan Kompensasi terhadap kinerja SDM Unit Pemasaran PTS Berfakultas Ekononomi di Bogor ,PHK A2 Manajemen, Kemristekdikti, Jakarta
Gunawan, Rachmat, 2013, Pengaruh Tridharma PT terhadap Kekuatan Merek PTS Berfakultas Ekonomi di Bogor, Penelitian Dosen Pemula, Kemristekdikti, Jakarta
Lupiyoadi, Rambat, 2001, Manajemen Pema-saran Jasa, Salemba Empat, Jakarta
Madri, M, 2016, Visual Brand Identity, dis-kusi blog
Sekretariat Negara, 2014, Masyarakat Ekono-mi ASEAN
Pemeringkatan PT, 2015, PermenristekDikti no 15, KemristekDikti
Undang-undang No. 12 Tahun 2012 tentang Pendidikan Tinggi.

Downloads

Published

2017-06-29

How to Cite

Gunawan, R. (2017). BRAND ASSOCIATION PERGURUAN TINGGI JAWA BARAT MENGHADAPI PERSAINGAN MASYARAKAT EKONOMI ASEAN (MEA) DAN DUNIA. Jurnal Visionida, 3(1), 54–63. https://doi.org/10.30997/jvs.v3i1.970

Issue

Vol. 3 No. 1 (2017): June

Section

Articles

License

Authors who publish with Jurnal Visionida agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal Visionida.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal Visionida. 
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
Abstract viewed = 116 times