TIPE KONSUMEN MARKETPLACE BLIBLI.COM MENURUT TEORI HAUSEL

Authors

  • Mohamad Abdi Baha Universitas Ibn Khaldun
  • Popy Novita Pasaribu Universitas Ibn Khaldun Bogor

DOI:

https://doi.org/10.30997/jvs.v9i2.9472

Keywords:

Blibli, Consumer’s Preference, E-Commerce, Hausel’s Theory, Neuromarketing

Abstract

The rapid development of technology in economics and business is changing the patterns and lifestyles of consumptive humans towards the use of online shopping applications, shopping services via the internet that are easy and practical of course make consumers become accustomed to and continue to use them from the many online shopping applications of course each customer has his own experience in using related applications, this research also combines neuromarketing science. The study aims to obtain customer assessments of the use of the blibli.com online application by combining neuromarketing theory according to Hausel's theory. This research uses quantitative methods with questionnaire data collection techniques and is processed through Microsoft Excel and SPSS applications. The results showed that marketplace consumers according to Hausel's Limbic Type are Connoisseurs, Hedonists and Harmonists, while Blibli's Limbic Map is balance. The domain name, Blibli.com, has a positive and significant effect on consumer preferences in the Blibli.com market place, although other variables do not have a significant effect, but overall the components have a positive effect on the total Y. The research explains that consumer preferences for the Blibli.com market place or e-commerce get a percentage of 77.7%.

References

Anggraini, F., Abadi, S., & Suhaen. (2023). ANALISIS PREFERENSI KONSUMEN TERHADAP PRODUK SAYURAN ORGANIK (Studi Kasus Pelanggan Supermarket Total Buah Segar, Kecamatan Bekasi Utara, Kota Bekasi). Jurnal Pemikiran Masyarakat Ilmiah Berwawasan Agrabisnis, 9(1), 1–13.

Budi Setyowati, R. (2019). PENGARUH SIKAP BELANJA ONLINE TERHADAP TRUST MELALUI MEDIATOR KEPUASAN PELANGGAN. IKRAITH-HUMANIORA, 3(2), 58–64.

Crespo-Pereira, V., Legerén-Lago, B., & Arregui-Mcgullion, J. (2020). Implementing Neuromarketing in the Enterprise: Factors That Impact the Adoption of Neuromarketing in Major Spanish Corporations. Frontiers in Communication, 5. https://doi.org/10.3389/fcomm.2020.576789

Djaffar, R. (2021). Tingkat Kepercayaan Masyarakat Terhadap Pengunaan Aplikasi Belanja Online Level of Community Trust on The Use of Online Shopping Applications. JASIMA : JURNAL KOMUNIKASI KORPORASI DAN MEDIA, 2(2), 201–222.

Gheorghe, M., Lorin, V., & Gheorge, R. (2023). Using eye-tracking technology in Neuromarketing. Romanian Journal of Ophthalmology, 67(1). https://doi.org/10.22336/rjo.2023.2

Ilyas, G. B., Rahmi, S., Tamsah, H., Munir, A. R., & Putra, A. H. P. K. (2020). Reflective model of brand awareness on repurchase intention and customer satisfaction. Journal of Asian Finance, Economics and Business, 7(9), 427–438. https://doi.org/10.13106/JAFEB.2020.VOL7.NO9.427

Kemora, H., & Pasaribu, P. N. (2023). Customers’ Preference of Online Marketplace: Trendyol and Hepsiburada Case Study. Jurnal Manajemen, 14(1), 123. https://doi.org/10.32832/jm-uika.v14i1.9793

Pamungkas, R. A., Rahmayati Suci, & Firmansyah, R. (2021). Analisis Sistem Informasi Manajemen dalam Penggunaan Aplikasi Blibli. JEMSI (Jurnal Ekonomi, Manajemen, Dan Akuntansi), 7(1), 33–41. https://doi.org/10.35870/jemsi.v7i1.525

Pradana, M. (2015). KLASIFIKASI JENIS-JENIS BISNIS E-COMMERCE DI INDONESIA. Jurnal Neo-Bis, 9(2), 32–40.

Rahardjo, S. (2019). PREFERENSI KONSUMEN DALAM MEMBELI PRODUK SAYUR HIDROPONIK. PERFORMA: Jurnal Manajemen Dan Start-Up Bisnis, 4(1).

Rizal, M., & Taqwiem, A. (2020). PENGARUH PREFERENSI AGAMIS DAN PREFERENSI EKONOMIS DALAM BERINVESTASI DEPOSITO SYARIAH DI KOTA MALANG. Jurnal Keuangan Dan Perbankan Syariah, 8(1).

Rüschendorf, J. (2020). Neuromarketing: Insights into the Consumer Brain and its Adaption to Brand Management.

Sukma Subagio, I. (2020). PENGARUH E-COMMERCE DAN PENGGUNAAN INFORMASI AKUNTANSI TERHADAP KINERJA UMKM DI PURBALINGGA. Jurnal of Law, Economics, and English, 2(1), 1–14.

Vidal-Raméntol, S. (2020). Neuromarketing and Sustainability. Advances in Social Sciences Research Journal, 7(12), 181–191. https://doi.org/10.14738/assrj.712.9360

Zahrah, A., & Tayo, Y. (2022). KONSUMTIF (Survey Eksplanatori Mengenai Pengaruh Penggunaan Aplikasi Shopee Terhadap perilaku Konsumtif Pada Mahasiswa Angkatan 2017 Program Studi Ilmu Komunikasi FISIP UNSIKA). Jurnal Ilmu Sosial Dan Pendidikan (JISIP), 6(2), 2598–9944. https://doi.org/10.36312/jisip.v6i1.2887/http

Downloads

Published

2023-12-25

How to Cite

Abdi Baha, M., & Popy Novita Pasaribu. (2023). TIPE KONSUMEN MARKETPLACE BLIBLI.COM MENURUT TEORI HAUSEL. Jurnal Visionida, 9(2), 139–153. https://doi.org/10.30997/jvs.v9i2.9472

Issue

Vol. 9 No. 2 (2023): Desember

Section

Articles

License

Copyright (c) 2023 (Jurnal Visionida)

Creative Commons License

This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Authors who publish with Jurnal Visionida agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal Visionida.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal Visionida. 
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
Abstract viewed = 15 times