ANALISIS PERILAKU KEUANGAN GENERASI Z PADA CASHLESS SOCIETY
Literasi Keuangan, Gaya Hidup, Perilaku Keuangan, Cashless Society
DOI:
https://doi.org/10.30997/jvs.v7i2.4488Keywords:
Literasi Keuangan, Gaya Hidup, Perilaku Keuangan, Cashless SocietyAbstract
Penelitian ini termasuk pada penelitian kuantitatif dengan tujuan untuk mengetahui pengaruh
literasi keuangan dan gaya hidup terhadap perilaku keuangan generasi Z pada cashless society.
Objek dalam penelitian ini adalah generasi Z jurusan Manajemen UPN Veteran Jakarta dengan
total populasi 1.005 mahasiswa. Teknik pengambilan sampel dalam penelitian ini
menggunakan probability sampling dan pemilihan sampel dalam penelitian ini menggunakan
simple random sampling. Perhitungan untuk menentukan jumlah sampel menggunakan rumus
Slovin dengan hasil 290 mahasiswa untuk dijadikan sampel. Pengumpulan data dilakukan
dengan menyebar kuesioner melalui google form dan dianalisis menggunakan Partial Least
Square (PLS). Penelitian ini memperoleh hasil (1) literasi keuangan berpengaruh positif
terhadap perilaku keuangan generasi Z pada cashless society, (2) gaya hidup berpengaruh
positif terhadap perilaku keuangan generasi Z pada cashless society.
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