“PENGARUH ORIENTASI PASAR TERHADAP PROSES BISNIS INTERNAL BALANCED SCORECARD PADA “USAHA EKONOMI PRODUKTIF KELOMPOK USAHA BERSAMA (UEP – KUBe) DI BUKITTINGGI SUMATERA BARAT,” INDONESIA
DOI:
https://doi.org/10.30997/jvs.v6i1.2798Keywords:
Orientasi Pasar, Proses Bisnis Internal, “Usaha Ekonomi Produktif – Kelompok Usaha BersamaAbstract
“Penelitian ini bertujuan untuk memahami dan menganalisis pengaruh orientasi pasar yang terdiri dari orientasi pelanggan dan orientasi pesaing serta koordinasi antar fungsi terhadap proses bisnis internal – balance scorecard.” “Pemilihan responden dalam penelitian ini dilakukan cara non-probability sampling terhadap 110 pengelola “Usaha Ekonomi Produktif – Kelompok Usaha Bersama (UEP-KUBe) di Kota Bukittinggi” Sumatera Barat.” “Adapun metode yang digunakan dalam penelitian ini adalah descriptive verification.” Hasil penelitian menunjukkan bahwa pengelola UEP-KUBe sangat memahami bahwa orientasi pasar berpengaruh terhadap proses bisnis internal. “Orientasi pasar yang terdiri dari orientasi pelanggan dan orientasi pesaing serta koordinasi antar fungsi, secara bersama-sama (simultan) berpengaruh terhadap proses bisnis internal, sedangkan orientasi pelanggan dan koordinasi antar fungsi mempengaruhi proses bisnis internal secara parsial.” Adapun orientasi pesaing tidak signifikan secara parsial mempengaruhi proses bisnis internal.
Kata Kunci : Orientasi Pasar, Proses Bisnis Internal, “Usaha Ekonomi Produktif – Kelompok Usaha Bersama “
References
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“Hartini, S. (2008). The Effect of Market Orientation toward Firm’s Innovation, Product Quality, Competitive” Advantage and Firm’s Performance of Small. Proceeding International Conference Business Research.
Hartini, S. 2012. Peran Inovasi: Pengembangan Kualitas Produk dan Kinerja Bisnis. Jurnal Manajemen dan Kewirausahaan 14(1): 83-89
Hartini, Sri. 2013. "Hubungan Orientasi Pasar, Strategi Bersaing, Kewirausahaan Korporasi dan Kinerja Perusahaan." Ekuitas: Jurnal Ekonomi dan Keuangan (Sekolah Tinggi Ilmu Ekonomi Indonesia (STIESIA) Surabaya) 17 (1): 39 - 53. Accessed Mei 16, 2020. doi:https://ejournal.stiesia. ac.id/ekuitas/article/view/257/242.
Hooley, G. N. (2012). “Marketing Strategy and Competitive Positioning. England: FT Prentice Hall.”
“Kaplan, R. dan D. Norton. 1996. Balance
Scorecard, Boston: Harvard Business
Press. Boston.”
“Kelson, A.K., 2002. "A Quantitative Study of” Market Orientation and Organizational Performance of Listed Companies: Evidence Form Grana." Journal of Management and Marketing Research 5 (7).
“Ketchen, D.J, and Hult, G.T.M., 2001.” "Does Market Orientation Matter? : A Test of the Relationship Between Positional Advantage and Performance." Strategic Management Journal 22 (9).
“Krohmer, H., Workman, J.P, Homburg, C.,” 2003. "A Strategy Implementation Perspective of Market Orientation." Journal of Business Research.
“Kumara, P.A.P.S., Wijesekara, W.A.D.S., and Gunawardana, T.S.L.W. 2014. "Impact of Market Orientation and Entrepreneurial Orientation on” Performance: A Study of Small and Medium Scale Garment Manufacturers in Sri Lanka." The 3rd International Conference on Management and Economics. 373 - 386.
“Shehu, A.M and Mahmood, R, 2014. "The Relationship Between Market” “Orientation and Business Performance of Nigerian S.M.E.s: The Role of Organizational Culture." International Journal of Business and Social Science 5 (9).
Matsuno K., J. T. (2002). The Effect of Proclivity and Market Orientation on Business Performance. Journal of Marketing, 18-32.
Malhotra. 2005. “Riset Pemasaran. 4. Vol. 1. Jakarta: Indeks Kelompok Gramedia.”
Pandanyi, P, and Grainer, B. 2005. "The Relationship Between Market-Oriented Activities and Market-Oriented Culture: Implications for the Development of Market Orientation in Nonprofit Service Organizations." Journal of Business Research 58.
“Richard, C.B, Beverly, K.B., and Michael,” A.J. 2012. "Customer Orientation and Performance in Small Firms: Examining Influence of Risk Taking, Innovativeness and Opportunity Focus." Journal of Small Business Management 50 (3).
“Silviasih, Slamet, Franky dan Iskandar, Denny.” 2016. "Pengaruh Orientasi Pasar dan Orientasi Kewirausahaan terhadap Kinerja Usaha pada Pemilik UKM Sektor Manufaktur Garmen di Tanah Abang Jakarta Pusat." Jurnal Ilmiah Manajemen Bisnis (Fakultas Ekonomi- Universitas Kristen Krida Wacana). Accessed Mart 14, 2019. https://media.neliti.com/media/publications/ 98664-ID-pengaruh-orientasi-pasar-dan-orientasi-k.pdf.
“Slater, S.F., and Narver, J.C. 2000.” "The Positive Effect of a Market Orientation on Business Profitability: a Balanced Replication." Journal of Business Research 48 (1).
Suci, Y. R. (2017, Januari). Perkembangan UMKM (Usaha Mikro Kecil Menengah) di Indonesia. Jurnal Ilmiah Cano Ekonomos, 6(1). Retrieved Mei 17, 2020, from http://e-journal.upp.ac.id/index.php/Cano/article/view/1239/pdf_44
Wilson, T.D., Aronson., A., Akert, R.M., 2005. Social Psychology. 5th. New York: Prentice-Hall, Inc.
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Published
2020-06-02
How to Cite
Ch, I., Andari, T. T., & Mukmin, M. N. (2020). “PENGARUH ORIENTASI PASAR TERHADAP PROSES BISNIS INTERNAL BALANCED SCORECARD PADA “USAHA EKONOMI PRODUKTIF KELOMPOK USAHA BERSAMA (UEP – KUBe) DI BUKITTINGGI SUMATERA BARAT,” INDONESIA. Jurnal Visionida, 6(1), 10–19. https://doi.org/10.30997/jvs.v6i1.2798
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