PENGARUH TERPAAN MEDIA IKLAN POLITIK TERHADAP PERILAKU PEMILIH PEMULA

Authors

  • undang suryatna

DOI:

https://doi.org/10.30997/jsh.v2i2.95

Abstract

This research aimed at analyzing the effects of political advertising media exposure, political advertising message, and message and political advertising media exposure on the beginner voter behaviors. This research had been designed in a correlation survey research and had been conducted at Kabupaten Sukabumi. Research population consisted of the beginner voter of students in high school of SMAN 1 Parungkuda in Regent and Vice Regent Election at Sukabumi District in
2010, and 121 students were determined as the research samples with a simple random sampling method. The collected data were analyzed with Pearson’s product moment correlation and multiple regression analysis. Result of the research showed that the voting behaviors of the beginner voter were significantly affected (P<0.05) by the advertising media exposure, the political advertising media message, and both the political advertising media exposure and advertising media messages

References

Ardianto E dan Erdinaya LK. 2004. Komunikasi Massa; Suatu Pengantar. Simbiosa Rekatama Media. Bandung.
Halim SH. 2009. Hubungan Terpaan Iklan
Politik Partai Gerakan Indonesia Raya (Gerindra) di Televisi dengan Sikap Pemilih Pemula Surabaya, Skripsi, Universitas Kristen Petra Surabaya. Diunduh tanggal 16
Pebruari 2010 dari http://digilibpetra.ac.id
/.../jiunkpe-ns-s1-2009-51405105-gerindra-
chapter2.pdf.
Kupper A and Kupper J. 2000. Ensliklopedi
Ilmu-Ilmu Sosial. Buku Kedua, PT Raja
Grafindo Persada. Jakarta.
Nimmo D. 2001. Komunikasi Politik; Khalayak dan Effek. PT Remaja Rosdakarya. Bandung,
Widyatama R. 2008. Pengantar Periklanan, Yogyakarta, Pustaka Book Publisher.
Wiryanto. 2000. Teori Komunikasi Massa. PT.
Grasindo. Jakarta

Downloads

Published

2011-10-20

How to Cite

suryatna, undang. (2011). PENGARUH TERPAAN MEDIA IKLAN POLITIK TERHADAP PERILAKU PEMILIH PEMULA. Jurnal Sosial Humaniora, 2(2). https://doi.org/10.30997/jsh.v2i2.95

Issue

Vol. 2 No. 2 (2011)

Section

Articles

License

Authors submitting manuscripts must understand and agree to copyright the manuscript of the article was transferred to OJS Djuanda University. All rights reserved. The copyright release statement for the Journal of Social Humanities is set out in the Agreement Transfer of Copyright. This work is licensed under Creative Commons Attribution-ShareAlike (CC BY-SA) version 4.0 where Author and Readers can copy and redistribute material in any media or format , as well as mixing, modifying and building materials for any purpose, but they must provide appropriate credit (citing articles or content), provides a link to the license, and indicates when changes have been made. If you mix, modify, or develop, the materials you have to distribute your contributions are under the same license as the originals.
Abstract viewed = 516 times