DETERMINANTS OF Z GENERATION'S SAVING INTENTION IN ISLAMIC BANKS
Main Article Content
Abstract
The market share of the Islamic banking industry in Indonesia for three decades, based on OJK data at the end of 2022, only reached 7.03%. This figure is categorized as low when viewed from the overall Muslim-majority population. Many Muslims have excellent potential for developing Islamic banking in Indonesia. This study aims to look at the factors that influence attracting people to save their money in Islamic banks through saving activities, especially in Generation Z. The data used in this study are the data of Generation Z. The data used in this study are primary data obtained directly through questionnaires and processed by the SEM PLS method. The results of this study prove that Islamic financial literacy, religiosity level, and digital marketing have a significant influence on Generation Z's interest in saving money at Islamic banks. The social environment and product quality do not have a significant influence. Therefore, the government, banks, and other related parties need to increase public financial literacy through various media and studies related to Islamic economic materials and strengthened by digital marketing that further introduces Islamic banking products, especially to Generation Z.
Article Details
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Jurnal Syarikah: Jurnal Ekonomi Islam agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal Syarikah: Jurnal Ekonomi Islam.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal Syarikah: Jurnal Ekonomi Islam.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
SURAT PERNYATAAN PEMINDAHAN HAK CIPTA[1]
Yang bertanda tangan di bawah ini adalah penulis naskah yang berjudul:
yang diajukan untuk dipublikasikan pada Jurnal Syarikah : Jurnal Ekonomi Islam ISSN 2442-4420 menyatakan bahwa:
Kami bersedia memindahkan hak publikasi, distribusi, reproduksi, dan menjual naskah kamiyang berjudul tersebut di atas sebagai bagian dari Jurnal Syarikah kepada Dewan Redaksi Jurnal Syarikah : Jurnal Ekonomi Islam ISSN 2442-4420
Demikian surat pernyataan ini saya buat dengan sadar, penuh rasa tanggung jawab, dan tanpa paksaan dari pihak mana pun!
No | Nama Penulis (lengkap dengan gelar akademik) | Nama dan Alamat Institusi, email | Tanda Tangan | Tanggal |
1 |
|
|
|
|
2 |
|
|
|
|
3 |
|
|
|
|
4 |
|
|
|
|
5 |
|
|
|
|
[1] Dikirim ke Dewan Redaksi Jurnal Syarikah, Program Studi Ekonomi Islam Fakultas Ekonomi Islam Universitas Djuanda Bogor, Gedung B Lantai IV Jl Tol Ciawi No. 1 Kotak Pos 35 Ciawi Bogor 16720, difaksimilikan ke 02518240985, dan hasil scanning-nya diemailkan ke Jurnal.Syarikah@unida.ac.id
References
Amini, Nur Hakimah, Muhammad Muflih, Marwansyah. (2020). The Effect of Religiosity and Financial Considerations on Behavioral Intention toward Islamic Banking Industry: The Mediating Role of Attitude. Proceedings of the International Seminar of Science and Applied Technology (ISSAT 2020). Atlantis Press, 552-559. DOI : https://doi.org/10.2991/aer.k.201221.091
Bananuka, J., Kasera, M., Najjemba, G. M., Musimenta, D., Ssekiziyivu, B., & Kimuli, S. N. L. (2020). Attitude: mediator of subjective norm, religiosity and intention to adopt Islamic banking. Journal of Islamic Marketing, 11(1), 81-96.
Chalimah, S.N., Martono, S. and Khafid, M. (2019). The saving behavior of public vocational high school students of business and management program in Semarang. Journal of Economic Education, 8(1), 22-29.
Chigamba, C. and Fatoki, O. (2011). Factors influencing the choice of commercial banks by university students in South Africa. International Journal of Business and Management, 6(6), 66-76.
Desai, Vaibhava. 2019. Digital Marketing: A Review. Internasional Journal of Trend in Scientific Research and Development (IJTSRD), 6(7), 196- 200.
Hair, J. F., Hult, G. T. M., Ringle, C. M., & Sarstedt, M. (2022). A primer on partial least squares structural equation modeling (PLS-SEM) (3rd ed.). Thousand Oaks: Sage
Hamid, R. S., & Anwar, S. M. (2019). Structural equation modeling (SEM) variant-based: Basic concepts and applications with the SmartPLS 3.2 program. 8 in business research. PT Indonesian Writers Incubator.
Haryanto, Aris Tri; Wulandari, Fitri. (2023). Social Influence, Religiosity, and Salesperson Service on Saving Intention in Islamic Banks: The Mediating Role of Perceived Ease of Use of Technology. Shirkah: Journal of Economics and Business, 7(2), 124-138. doi:https://doi.org/10.22515/shirkah.v7i2.506.
Hasibuan, I. A. (2022). The Effect Of Religiousity On Saving Intention At Sharia Bank In Medan City. Journal Basic Science and Technology, 9(2), 71-78. Retrieved from https://iocscience.org/ejournal/index.php/JBST/article/view/1729
Hussein, Ananda Sabil. (2015). Business and Management Research Teaching Module Using Partial Least Squares (PLS) with smartPLS 3.0. Department of Management, Faculty of Economics and Business, Universitas Brawijaya.
Irwan, I., & Adam, K. (2015). Partial least squares (PLS) method and its application (Case study: analysis of customer satisfaction with PDAM camming unit services in Bone district). Teknosains: Media Informasi Sains Dan Teknologi, 9(1), 53–68.
Ltifi, M., Hikkerova, L., Aliouat, B. and Gharbi, J. (2016). The determinants of the choice of Islamic banks in Tunisia. International Journal of Bank Marketing, 34(5), 710-730
Mokhlis, S., Salleh, H.S. and Nik Mat, N.H. (2011). What do young intellectuals look for in a bank? An empirical analysis of attribute importance in retail bank selection. Journal of Management Research, 3(2), 1-15.
Nugraheni, P. and Widyani, F.N. (2021). A study of intention to save in Islamic banks: the perspective of Muslim students. Journal of Islamic Marketing, 12(8), 1446-1460. https://doi.org/10.1108/JIMA-11-2019-0233
Nugroho, Anton Priyo and Hidayat, Anas and Kusuma, Hadri. (2017). The Influence of Religiosity and Self-Efficacy on the Saving Behavior of the Islamic Banks. Banks and Bank Systems, 12(3), 35-47, Available at SSRN: https://ssrn.com/abstract=3129475
Purwana, Dedi., Rahmi, R., & Aditya, Shandy. 2017. Utilization of Digital Marketing for Micro, Small and Medium Enterprises (MSMEs) in Malaka Sari Village, Duren Sawit. Journal of Civil Society Empowerment (JPMM), 1(1), 1-17.
Resty, N. N. H., & Hidayat, A. (2021). Factors Affecting Millennial Customers' Savings Intention in Islamic Banks. European Journal of Business and Management Research, 6(4), 116-122.
Saptasari, K., & Aji, H. M. (2020). Factors affecting Muslim non-customers to use Islamic bank: Religiosity, knowledge, and perceived quality. Jurnal Ekonomi & Keuangan Islam, 6(2), 165–180. https://doi.org/10.20885/jeki.vol6.iss2.art7
Saputra, E. (2017). OJK: Indonesia's Financial Inclusion Level is Still Low.
Sari, A. R., Suryadi, D., Ahmadi, R., Santoso, E., & Susilowati, E. M. (2023). Training in Data Processing using Smart PLS Software. SAFARI: Indonesian Community Service Journal, 3(3), 172–182.
Sarwono, Jonathan dan Umi Narimawati. (2015). Creating theses, theses and dissertations with partial least square SEM (PLS-SEM). Yogyakarta : Andi. 2015
Triani, A., & Mulyadi, H. (2019). Improving Teenagers' Financial Experiences for Better Sharia Financial Literacy. I-Finance, 5(1), 9– 22.
Utamy, O., & Widhiastuti, R. (2020). The effect of Sharia bank knowledge, promotion, and facilities on savings decisions at Sharia banks with savings interest as mediation variables. Journal of Islamic Economics, Management, and Business (JIEMB), 1(1), 1-28. https://doi.org/10.21580/jiemb.2019.1.1.3986
www.kemenag.go.id
Yasin, Muaidy., Surati, Lalu Edy Herman. (2021). Does Product Knowledge Affect Intention To Use Islamic Banking? The Role Of Corporate Image, Product Quality, And Religiosity. Journal Of Southwest Jiaotong University, 56(2). Doi：10.35741/Issn.0258-2724.56.2.24