REPRESENTASI RASA KEHILANGAN PADA IKLAN XL AXIATA VERSI “PESAN UNTUK RAKA” DI YOUTUBE (ANALISIS SEMIOTIKA ROLAND BARTHES PADA IKLAN YOUTUBE)
(Analisis Semiotika Roland Barthes pada Iklan Youtube)
DOI:
https://doi.org/10.30997/jk.v8i1.4774Keywords:
Iklan, Kehilangan, Roland Barthes, SemiotikaAbstract
Loss is a condition that anyone can experience. However, everyone has a different response depending on the loss experienced. The sense of loss as a state of reality in society is represented in communication media, one of which is advertising. This study aims to determine the representation of a sense of loss in the XL Axiata advertisement version of “Pesan untuk Raka” on youtube. Roland Barthes' semiotic approach examined signs of denotation, connotation, and formed myths. The focus of the study was the five stages of loss in the XL Axiata version of the “Pesan untuk Raka” advertisement. Research data was obtained from observations on advertisements. This study found seven scenes representing the five stages of loss in advertising. The results denoted that the impact of loss can be reduced by being together and caring for each other in the community. In conclusion, the elements of a sense of loss found in this study are denial, bargaining, depression, and acceptance.
References
Afuiakani, Mery S. 2017. Studi Fenomenologi Respon Psikologis Kubler Ross Pada Pasien Kanker di RSUD Prof. Dr. W.Z. Johannes Kupang. CHMK Nursing Scientific Journal. 2(2): 31-58.
Alkautsar, Binar. 2021. Konseling Berpusat Pada Klien untuk Meningkatkan Perasaan Berharga pada Pasien Depresi Mayor dengan Sintom Psikotik. Tesis. Universitas Muhammadiyah Malang. Retrieved from link https://eprints.umm.ac.id/72696/1/Tesis%20Binar%20Al%20Kautsar%20%28201810500211026%29.pdf
American Psychiatric Association. 2013. Diagnostic and Statistical Sanual of Mental Disorders. Fifth Edition. American Psychiatric Publishing, Arlington, VA.
Aprilianti, Ade R, W. Utamidewi dan Rastri K. 2021. Makna Diri Wanita Karir sebagai Penyintas Covid-19 di Karawang. Jurnal Komunikatio. 7(2): 81-94. Retrieved from https://ojs.unida.ac.id/JK/article/view/4549/2710.
Ayuswantana. A. C. Dkk. 2019. Analisis Semiotika Iklan ‘#Adaaqua-Momen Ga Focus: Zonk’. Jurnal Strategi Desain & Inovasi Sosial. 1(1): 55-67.
Budiman, K. 2011. Semiotika Visual: Konsep, Isu dan Problem Ikonisitas. Jalasutra, Yogyakarta.
Dewi, Ida Ayu Shintya dan Yohanes Kartika Herdianto. 2018. Dinamika Penerimaan Diri Pada Remaja Broken Home Di Bali. Jurnal Psikologi Udayana. 5(2): 434-443.
Dirgayunita, Aries. 2016. Depresi: Ciri, Penyebab dan Penanganannya. Journal An-Nafs: Kajian Penelitian Psikologi. 1(1): 1-14.
Fazira, E. 2021. Analisis Semiotika Representasi Rasa Kehilangan dalam Musik Video Klip Pilu Membiru Experience.
Giovani, 2016. Representasi “Nazar” dalam Film Insya Allah Sah Karya Beni Setiawan. Jurnal proporsi. 10(1) : 227-238.
Gora, Radita. 2016. Representasi Perempuan dalam Iklan (Studi Analisis Semiotika Iklan Beng Beng Versi “Great Date”). Semiotika. 10(1): 151-179.
Hais, A. W. 2019. Representasi Patriotism Dalam Film Gie. Engd thesis. IAIN Sunan Ampel Surabaya. Retrieved 9 November 2021 from http://digilib.uinsby.ac.id/33643/
Haryadi, Toto. 2016. Analisis Iklan Televisi Sampoerna Hijau Versi “Es Kacang Ijo” dengan Pendekatan Semiotika Roland Barthes. JADECS (journal of art, design, srt education & culture studies). 1: 1-16.
Herawan, I. C. 2021. Kesedihan Tokoh Utama dalam Kumpulan Puisi Karya Anne Bronte. Apollo Project. 10(2): 49-56.
Hidayat, AAA. 2006. Kebutuhan Dasar Manusia Aplikasi Konsep dan Proses Keperawatan. Salemba Medika, Jakarta.
Irfan, Maulana. 2017. Metamorphosis Gotong Royong dalam Pandangan Konstruksi Sosial. Dalam: Prosiding Penelitian & Pengabdian Kepada Masyarakat. 4(1) :1-140.
Istibsyaroh, Istibsyaroh. 2009. Putus Asa dalam Perspektif Ilmu Psikologi. Undergraduate thesis. IAIN Sunan Ampel Surabaya. Retrieved 4 September 2021 from http://digilib.uinsby.ac.id/20944/
Kubler-Ross, E. 2005. On Grief and Grieving: Finding The Meaning of Grief Through The Five Stages of Loss. Schuster, New York.
Lopez, J S. 2009. The Encyclopedia of Positive Psychology. Blackwell Publishing, UK.
Mabruri, KN. 2013. Manajemen Produksi Acara TV Format Non Drama. Grassindo, Jakarta.
Marcella, D dan S. Winduwati. 2019. Representasi Nilai-Nilai Kepahlawanan Iklan Gojek (Studi Semiotika Iklan Gojek Versi Kamu-Gozali). Prologia. 3(2): 416-422.
Mona, Nailul. 2020. Konsep Isolasi dalam Jaringan Sosial Untuk Meminimalisasi Efek Contagious (Kasus Penyebaran Virus Corona di Indonesia). Jurnal Sosial Humaniora Terapan. 2(2) : 117-125.
Morrisan. 2010. Periklanan. Edisi ketiga. Erlangga, Jakarta.
Mudjiono, Y. 2011. Kajian Semiotika dalam Film. Jurnal Ilmu Komunikasi. 1(1): 125-138.
Mujahidah, Zakiyah, Achir Yani S.H dan Yossie Susanti E.P. 2015. Pengalaman Kehilangan dan Berduka pada Ibu yang Mengalami Kematian Bayi di Depok. Jurnal Keperawatan Jiwa. 3(2): 124-136. Retrieved from https://jurnal.unimus.ac.id/index.php/JKJ/article/view/3937/3667.
Nuzula, F. 2015. Psikologi dan Komunikasi. Jurnal El-Hikam. 8(2): 403-420.
Perry & Potter. 2005. Buku Ajar Fundamental Keperawatan: Konsep, Proses & Praktik. EGC, Jakarta.
Rahmidilla, Sri, M. Lutfhie dan Agustini. 2019. Irrasional Behavioural of E-commerce Consumer. Jurnal Komunikatio. 5(1): 19-22. Retrieved from https://ojs.unida.ac.id/JK/article/view/1711/1382.
Rohmatin, Yudha K, dkk. 2016. Gambaran Kecenderungan Depresi Keluarga Pasien Skizofrenia Berdasarkan Karakteristik Demografi dan Psikososial. Berkala Kedokteran. 12(2): 239-253. Retrieved 4 September 2021 from https://ppjp.ulm.ac.id/journal/index.php/jbk/article/view/1874/1637
Sari, Rossi A. 2015. Pengalaman Kehilangan (Loss) dan Berduka (Grief) Pada Ibu Preeklampsi yang Kehilangan Bayinya. Skripsi. Retrieved 24 Oktober 2021 from http://eprints.undip.ac.id/47270/1/bagian_awal-bab_3.pdf
Sensussiana, T. 2020. Modul Keperawatan Dasar 3. Prodi D3 Keperawatan STIkes Kusuma Husada Surakarta, Surakarta.
Sobur, A. 2006. Analisis Teks Media: Suatu Pengantar untuk Analisis Wacana, Analisis Semiotika dan Analisis Framing. Remaja Rosdakarya, Bandung.
Sobur, A. 2020. Semiotika Komunikasi. Remaja Rosdakarya, Bandung.
Tim Mitigasi PB IDI. 2021. Upadate Kematian Dokter di Indonesia. Retrieved 10 November 2021 from https://www.instagram.com/p/CTmfnW4J00e/?utm_medium=copy_link
Viandra, Karmina Annisa. 2016. Representasi Gagasan Feinisme dalam Film The Hunger Games. Jurnal of Communication Studies. London School of Public Relation. 3(1): 57-80.
Wahjuwibowo, I.S. 2015. Terorisme dalam Pemberitaan Media. Deepublish, Yogyakarta.
Wardani, Lavandya P. K. Dan D. F. Panuntun. 2020. Pelayanan Pastoral Penghiburan Kedukaan bagi Keluarga Korban Meninggal Akibat Coronavirus Disease 2019 (covid-19). Jurnal kajian teologi. 6(1): 43-63.
Wibowo, I. 2011. Semiotika Komunikasi. Mitra Wacana Media, Jakarta.
Wibowo, I. 2013. Semiotika Komunikasi. Mitra Wacana Media, Jakarta.
Widyataqwa, Ayu C.J dan Diana Rahmasari. 2021. Resiliensi Istri Selepas Kematian Suami Akibat Covid-19. Jurnal Penelitian Psikologi. 8(9): 103-118. Retrieved from https://ejournal.unesa.ac.id/index.php/character/article/view/42623.
Yulianti, F. D., Atwar B. dan Slamet M. 2017. Representasi Maskulinitas dalam Iklan Televise Pond’s Men #Lelakimasakini (Analisis Semiotika Roland Barthes Terhadap Representasi Maskulinitas). Jurnal Komunikasi. Vol 9, No 1. Hal 16-30.
Yunita, A. dan Made Diah Lestari. 2017. Proses Grieving dan Penerimaan Diri Pada Ibu Rumah Tangga Berstatus HIV Positif yang Tertular Melalui Suaminya. Jurnal Psikologi Udayana. 4(2): 223-238.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2022 JURNAL KOMUNIKATIO
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Jurnal Komunikatio agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal Komunikatio.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal Komunikatio.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work