BUSINESS SUCCESS BASED ON BUSINESS MOTIVATION AND CAPABILITY IN SNACK FOOD SMEs IN CILEMBER DISTRICT CISARUA BOGOR

Abstract

This research aims to determine the response of SME actors to business motivation and business ability in achieving success in SME businesses and to determine the influence of business motivation and business ability on the success of SME businesses in Cisarua District, Bogor Regency. The method used in this research is quantitative descriptive and verification. The sample used in the research was 46 business actors in distributing the questionnaire. The data analysis technique uses an ordinal scale to analyze multiple regression, multiple correlation analysis, coefficient of determination analysis and hypothesis testing. The response of SMEs to business motivation is quite high, business ability is quite high and business success is quite high. The results of the research show that business motivation and business ability simultaneously and partially have a positive and significant effect on the success of SME businesses in Cisarua District, Bogor Regency.

Keywords: Business Success, Business Motivation and Business Ability .