THE INFLUENCE OF PERCEIVED QUALITY AND PERCEIVED VALUE ON CUSTOMER LOYALTY THROUGH CUSTOMER SATISFACTION AS AN INTERVENING VARIABLE ON CONSUMERS OF D'RAOSTOP CHICKEN & BURGER CITEUREUP BRANCH
Keywords:
Customer Loyalty, Customer Satisfaction, , Perceived Quality, Perceived ValueAbstract
Background: Consumers have a very important role in providing an assessment of the quality and value obtained from a company, both services and products, to give an impression of satisfaction and make consumers loyal .
Purpose: This aim For analyze influence perception quality and perception value to customers loyalty through customers satisfaction of D'RAOSTOP Chicken & Burger Citeureup Branch consumers .
Methodology: Sample from study This is 100 respondents with techniques or approach non-probability sampling with method accidental sampling. Form study This is descriptive and verification with method analysis track (path analysis).
Results: Research result This showing that : (1) Perceived quality influential direct positive and significant to customers satisfaction, (2) Perceived value influential direct positive and significant to customers satisfaction, (3) Perceived quality influential direct positive and significant to customers loyalty , (4) Perceived value influential direct positive and significant to customers loyalty , (5) Customer satisfaction influential direct positive and significant to customers loyalty , (6) Customer satisfaction significant mediate influence perception quality to customers loyalty . (7) Customers satisfaction significant mediate influence perception value to customers loyalty.
