THE INFLUENCE OF THE BLUE OCEAN STRATEGY AND THE PARETO PRINCIPLE ON THE BOYCOTTS OF ISRAEL-AFFILIATED PRODUCTS

Abstract

Background: In the midst of Israel's action to attack Gaza, Palestine, some condemned this action. Most people can't do anything about it. This happened because Israel was assisted by big countries who collaborated so that people like what happened in Indonesia carried out solidarity with the Palestinian people who were colonized by Israel by boycotting products affiliated with Israel. These products come from Israel and its allies. The company's "Blue Ocean" strategy applies a method of reducing production costs accompanied by increasing product value, resulting in value innovation that is more profitable for the company and customers. Companies that implement this strategy increase profits by leading the market and determining the market price of the products produced. Blue ocean strategy, namely: Focus on an area of interest, differentiate from general market patterns, have a slogan that is easy to remember and memorable. Meanwhile, the Pareto principle prioritizes the best assets in an entity efficiently to provide maximum value. The Pareto principle in theory explains that a small portion of input can produce a large portion of output. Items in the Pareto principle are usually 20% of a company's investment resulting in 80% investment profits.

Purpose: This research aims to analyze the influence of the blue ocean strategy and the Pareto principle on the boycott of Israel-affiliated products. The problem is whether consumers are really boycotting or are just hesitant because most of the goods used are still useful for consumers.

Methodology: The research method uses qualitative descriptive analysis with random sampling of 110 people asked, and 100 people who answered, representing statements regarding the use of Israeli-affiliated products.

Result: The results of the research show that the Blue Ocean strategy and the Pareto Principle have no effect on the boycott action, with the research results of respondents directly answering doubtfully as much as 58% because it resulted in massive layoffs of employees and workers, product users who had already subscribed to use that product.