PENGARUH PHYSICAL EVIDENCE DAN PROCESS TERHADAP LOYALITAS ANGGOTA PADA KOPERASI PONDOK PESANTREN BAETUR RAHMAN KABUPATEN BOGOR

Authors

  • Ahmad Fauzi Universitas Djuanda, Fakultas Ekonomi
  • Lucky Hikmat Maulana Universitas Djuanda, Fakultas Ekonomi

DOI:

https://doi.org/10.30997/jvs.v1i1.200

Abstract

This study aims to determine the responses of members and the influence of physical evidence and process for loyalty members in the Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor and the object of this research is a member of the Cooperative of 100 members sampled. The method used is verification, Validity, Reliability Test, using multiple regression analysts, analysis of correlation coefficients and coefficients of determination (R2) were subsequently tested by the F test and t test. Based on the recapitulation of respondents to the physical evidence is quite agree, disagree and loyalty process that members do not agree. The multiple regression analysis of the F test states that the simultaneous physical evidence and process and partial t test physical evidence and process real and positive impact on loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor, of the product moment correlation analysis states that the existence of a strong relationship between physical evidence, process with loyalty members, determination of the results of the analysis states that 60.2% of the contribution of physical evidence and process the loyalty of members and of the results of the t test states that the physical evidence and partially process significantly affect the loyalty members of Koperasi Pondok Pesantren Baetur Rahman Kabupaten Bogor.
Keywords: Physical evidence, process, loyalty members

References

Arikunto, Suharsimi, 2006. Prosedur Penelitian, Suatu Pendekatan Praktis, Edisi Revisi. Jakarta. Penerbit PT. Bina Aksara.
Azwar, Saifuddin, 1997. Reliabilitas dan Validitas. Edisi Ke 3. Yogyakarta. Pustaka Pelajar.
Bayu, Novan, 2007, Pengaruh Kinerja Physical Evidence Terhadap Loyalitas Anggota Jasa Kebugaran Puri Cengkeh, Skripsi Sarjana, Bandung: Universitas Padjajaran.
Chang, Chih Hon dan Chia, Yu Tu, 2005, Exploring Store Image, Customer Satisfaction and Customer Loyalty Relationship : Evidence from Taiwanese Hypermarket Inndustry, The Journal of American Academy of Business
Fatonah, Siti, 2012, Pengaruh Price, People, Process, dan Physical Evidence Terhadap Kepuasan Pelanggan pada PT. BNI Securities Cabang Surakarta, Skripsi Sarjana, Surakarta: STIE AUB.
Hurriyati, Ratih, 2010, Bauran Pemasaran dan Loyalitas Konsumen, Bandung: Alfabeta.
Kotler, Philip dan Amstrong, Gary, 2001, Principle of Marketing, 11thEdition, New York: Prentice Hall.
Kotler, Philip , 2002, Marketing Management, Edisi Millenium, Jakarta: Prenhallindo.
Masyhuri, 2008, Metode Penelitian Pendekatan Praktis dan Aplikatif, Jakarta: Refika Aditama
Novel Fatrio 2006, Analisis Faktor Yang Mempengaruhi Kepuasan Nasabah Dalam enigkatkan Loyalitas Nasabah. Skripsi Pasca Srjana Diponegoro
Oliver, R.L, 1997, Satisfaction a Behaviour Perspective on The
Customer, New York: Mc Graw Hill.
Omar, O.E, 1999, Retail Marketing, Perason Education, Harlow Riduwan dan Sunarto, 2007, Pengantar Statistika Untuk Penelitian Pendidikan, Sosial, Ekonomi, Komunikasi dan Bisnis, Bandung: Alfabeta.
Sugiyono, 2002, Statistika untuk Penelitian, Cetakan Kedua, Bandung: Alfabeta.
Soegoto, Eddy Soeryanto, 2008, Marketing Research The Smart Way to Solve a Problem, Bandung: Elex Media Komputindo.
Sumarni, Murti dan John Soeprihanto, 2000, Pengantar Bisnis (Dasar-dasar Ekonomi Perusahaan), Yogyakarta: Liberty.
Susanto, 1999, Analisis, Perencanaan, Implementasi dan Pengendalian, Manajemen Pemasaran Indonesia
Terry, 2000. Prinsip-Prinsip Manjamen. Jakarta: Penerbit Bumi Aksara

Downloads

Published

2015-06-28

How to Cite

Fauzi, A., & Maulana, L. H. (2015). PENGARUH PHYSICAL EVIDENCE DAN PROCESS TERHADAP LOYALITAS ANGGOTA PADA KOPERASI PONDOK PESANTREN BAETUR RAHMAN KABUPATEN BOGOR. Jurnal Visionida, 1(1), 60–71. https://doi.org/10.30997/jvs.v1i1.200

Issue

Vol. 1 No. 1 (2015): June

Section

Articles

License

Authors who publish with Jurnal Visionida agree to the following terms:

  1. Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution 4.0 International License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in Jurnal Visionida.
  2. Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in Jurnal Visionida. 
  3. Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work
Abstract viewed = 212 times