JURNAL KOMUNIKATIO

Representasi Perempuan dan Batik dalam Instagram Museum Batik Indonesia

Tanty Wulandari Putri — Tue, 02 Apr 2024 00:00:00 +0000

Women play a crucial role in human life. The figure of women often emerges in various cultural art products created by humans, showcasing their indispensable role in everyday life. Batik represents one of their creations, a symbol of hope within an artwork. This study employs quantitative content analysis, focusing on the official Instagram account of the Indonesian Batik Museum, @mbatik.in. Examining @mbatik.in posts from March 2021 to October 2023 (totaling 235 posts), data collection involved observation, documentation, and encoding. Reliability testing, executed with three coders using a set sample of 217 posts, unveiled predominant themes: the physical self-image aspect appeared 370 times (89.59%), psychic self-image aspect 43 times (10.41%), social image aspect concerning community relationships 344 times (83.29%), and family relationships 17.19%. Forms of representation encompassed Working Women (133 times - 33.84%), Women as Learners (123 times - 31.30%), Women Entertainers (19 times - 4.83%), Women as Male Companions (30 times - 7.63%), Imaginary Women (42 times - 10.69%), Women as Mothers (33 times - 8.40%), Women as Brides (9 times - 2.29%), and Women as Goddesses (4 times - 1.02%).

Komunikasi Korporasi dalam Menjalin Hubungan dengan Dunia Usaha dan Dunia Industri (DUDI) untuk Meningkatkan Kualitas Peserta Didik

Agustina Purnomo, Selvia, Kusumadinata — Tue, 02 Apr 2024 00:00:00 +0000

Ideally, Vocational High School (SMK) serves as an educational institution dedicated to equipping individuals with the skills and knowledge necessary for a smooth transition into the workforce. However, many vocational school graduates are unemployed. Therefore, to deal with this problem, vocational schools need to implement good corporate communication with DUDI in order to improve the quality of their students. This research aims to determine the objectives and corporate communication strategies used by the Industrial Relationship section of SMK Amaliah 1 and 2 Ciawi to DUDI and the impact on improving the quality of students. This research method uses qualitative methods with interview, observation and documentation data collection techniques. Interview sessions were held with four informants. The results of this research show that the corporate communication carried out by SMK Amaliah 1 and 2 Ciawi aims to persuade DUDI to collaborate. Apart from that, SMK Amaliah 1 and 2 Ciawi applies the RACE strategy model to carry out its communication so that the school is able to improve the quality of students through learning media, teacher competency, learning facilities and the curriculum used.

Strategi Pengelolaan Informasi Instagram @kabupaten.bogor dalam Meraih Predikat 1 Media Sosial Terbaik Humas Jabar Awards 2023.

Slamet Parsono, Latisya — Tue, 02 Apr 2024 00:00:00 +0000

The Bogor Regency Government has a central role in information management strategies to establish communication with the public. Instagram is one of the most effective social media for Bogor Regency Government Public Relations in disseminating information. The purpose of this research is to find out how the Bogor Regency Government's Public Relations strategy won the title of 1 Best Social Media PR Jabar Awards 2023. Researchers used four stages (4C) of social media management from Chris Heuer (2010), namely (1) context or creating messages; (2) communication or delivering messages; (3) collaboration or cooperation; and (4) connection or maintaining good relations. This research method uses a qualitative approach through data collection of observation, interviews, and documentation. Based on the results of the study, Bogor Regency Public Relations has succeeded in managing information through Instagram so that it can win the title of 1 Best Social Media Public Relations Jabar Awards 2023. Public Relations of Bogor Regency Government is very active in producing planned and measured messages by maximizing the features on Instagram social media.

Social Construction of Tourist in Choosing The Ullen Sentalu Museum as A Tourism Destination

Vina Alvinia Septadinusastra, Rizkita Kurnia Sari — Sun, 02 Apr 2023 00:00:00 +0000

Yogyakarta as one of the preferred tourism destinations for domestic and foreign tourist. Tourist destination that prioritize on culture and history, creates its own charmed for tourist. One of the tourism destination brands in Yogyakarta is The Ullen Sentalu Museum, which offers a different and unique concept from other museums. Ullen Sentalu museum building had European architecture, all museum collection come from the first hand, there are educators guiding the tourist. The purpose of this study was to determine the social construction of tourist in choosing the Ullen Sentalu Museum as a tourist destination who travel frequently and active users of social media. The research method used was qualitative method with a case study approach. The result of this study were: (1) Tourist chosen the Ullen Sentalu Museum as their destination through word of mouth, (2) Social Media is used to provide testimonials to tourist who did not know or had never visited the Ullen Sentalu Museum, (3) The existence of educators in telling history by storytelling is a supporting factor that attracts tourists to come back again to Ullen Sentalu Museum.

Pengaruh Citra Merek, Kualitas yang Dirasa dan Promosi Penjualan terhadap Minat Beli Tiket Kereta Api

Fiqri, Ikhsan Fuady, Titien Yusnita — Tue, 02 Apr 2024 00:00:00 +0000

The fierce competition in the transport market makes the companies that operate in this land transport have many challenges to face, so Transport company PT. Kereta Api Indonesia (Persero) on land belongs to this country must have a way to be able to compete with several transportation companies that are on both those in the air and those at sea. On the land itself a lot of competitors ranging from buses, railways, travel, and private vehicles. Certainly to win the competition PT. Kereta Api Indonesia (Persero) needs a way such as promotion of revenue, brand image, and accurately assessed quality to be taken in order to compet not only in the sector of land transport but also with air and maritime transport. Researchers use descriptive methods with a quantitative approach where data collection uses questionnaires. The study's sample population is a S1 student who is on the island of Java. Double linear regression and a descriptive statistical test were employed in this study's data analysis. The study's findings demonstrated that only the brand image with intense purchase intent from the analysis results is known that brand image influences the inclination to make purchases, this is known from the value t (54) = 5,386;P<0,05, whereas the promotion of sales has no influence over buying interest, whereas t(54) = -1,267;P>0,05 and the quality perceived does not have an effect on purchase intent, where t(54 = 0,902;P >0,05. This proves that sales promotion does not affect purchasing interest and the perception of quality does not influence purchase intent.

Analisis Semiotik Iklan Politik Prabowo Gibran Pada Pilpres 2024

Didi Permadi, Diryo Suparto, Ahmad Zaini Bisri — Tue, 02 Apr 2024 00:00:00 +0000

General elections are a crucial moment in the life of the nation and state. This moment is used by political figures to build positive perceptions through political advertising. Political advertising has the main function as a strategic communication tool in the democratic process. This research aims to uncover the meaning and communication strategies used in Prabowo Gibran's political advertisements during the 2024 Presidential Election. The focus of this research is to decipher the symbolic meaning and messages contained in political advertisements using Charles Sanders Pierce's semiotic theory as a basis for exploring the signs- signs that appear in these political advertisements. By referring to Charles Sanders Pierce's semiotic theory, this research tries to identify and analyze the signs that appear in the Prabowo Gibran couple's political advertisements, both visual and verbal. Charles Sanders Pierce's semiotic analysis carried out by outlining three important components, namely Sign, Object, Interpretant, shows that political advertisements have a distinctive communication style as part of their political communication strategy. Semiotic analysis also places this advertisement in the positive category, indicating that the message conveyed is able to create meaning that supports the positive image of the couple.