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Jurnal Sosial Humaniora https://ojs.unida.ac.id/JSH <p><strong>Jurnal Sosial Humaniora</strong> , published in 2010, is a refinement of the UNIDA Research Bulletin published in 2004. Editors of the <strong>Jurnal Sosial Humaniora</strong> published in print from 2010-2016. Editors receive the manuscript following the <a title="Authors Guidelines" href="https://drive.google.com/file/d/0B8972HpJh_wuRVl1NEpabExDLXM/view" target="_self">Guidelines for Authors</a>. This Journal Contains Scientific Work in Its Development, <strong>Jurnal Sosial Humaniora</strong> underwent an accreditation period, according to the Letter of Notification for the Result of Scientific Journal Accreditation Period VII of 2019 Number: <a title="scientific sinta 3" href="https://drive.google.com/file/d/1HAh-CFa5zIsnj5dsZRi3p2VVoNx0I7lY/view">B / 4130 / E5 / E5.2.1 / 2019</a>, December 31, 2019, designated as Rank Up Reaccreditation from to Rank 3 Starting from Volume 10 No. 1 the Year 2019 Starting from Volume 11 Number 1 the Year 2020 <strong>Jurnal Sosial Humaniora</strong> increased from 7 Articles to 8. To order our printed version, may be sent a message to <a href="mailto:jsh@unida.ac.id">jsh@unida.ac.id</a></p> Universitas Djuanda Bogor en-US Jurnal Sosial Humaniora 2087-4928 Authors submitting manuscripts must understand and agree to copyright the manuscript of the article was transferred to OJS Djuanda University. All rights reserved. The copyright release statement for the Journal of Social Humanities is set out in the Agreement Transfer of Copyright. This work is licensed under Creative Commons Attribution-ShareAlike (CC BY-SA) version 4.0 where Author and Readers can copy and redistribute material in any media or format , as well as mixing, modifying and building materials for any purpose, but they must provide appropriate credit (citing articles or content), provides a link to the license, and indicates when changes have been made. If you mix, modify, or develop, the materials you have to distribute your contributions are under the same license as the originals.<br /><span style="white-space: pre;"><strong></strong><br /></span> COMMUNICATION BEHAVIOR OF INDIGENOUS COMMUNITIES IN REFUSING THE BENOA BAY RECLAMATION PLAN https://ojs.unida.ac.id/JSH/article/view/8475 <p>The Benoa Bay reclamation idea is an interesting isssue due to presidential regulation 51 of 2014 has not been revised. This condition effects in the struggle of indigenous peoples be going to start continuesly from the difference of interests between indigenous peoples and the government which ultimately produced a social movements. The social movement has occured in a long period of time since 2012 to 2019. The influence of traditional power can contribute to delaying the progress of the reclamation project. This research aims to examine the communication patterns exhibited by the local community and Balinese customs in their opposition to the Benoa Bay reclamation project. The study adopts an ethnographic approach using qualitative techniques as the research methodology. Data collection involves gathering primary and secondary data through interviews and literature review. The research is conducted in Kedonganan Adat Village, located in Kuta District, Badung Regency. The findings reveal that the Kedonganan indigenous people express their rejection of the Benoa Bay reclamation project through meaningful messages conveyed both verbally and nonverbally. The communication primarily occurs through interpersonal interactions to ensure better comprehension of the messages. These messages carry symbolic significance and have given rise to a subtle social movement, believed to provide protection by the Kedonganan community. Consequently, the Kedonganan indigenous people have successfully secured their victory in the opposition against the Benoa Bay reclamation project through the utilization of customary power and cultural strength.</p> Desak Gede Karlina Satwiva Wijaya Dwi Retno Hapsari Rilus A Kinseng Copyright (c) 2023 Jurnal Sosial Humaniora https://creativecommons.org/licenses/by-sa/4.0 2023-09-19 2023-09-19 14 2 106 117 10.30997/jsh.v14i1.8475 THE USE OF AING BY NON-NATIVE SUNDANESE SPEAKERS IN THE CONTEXT OF FRIENDSHIP https://ojs.unida.ac.id/JSH/article/view/6660 <p><em>Sojourn students will be faced with a new environment and culture. Interaction with native speakers of the regional language can be a factor that supports the form of adjustment in a new environment. The word “aing” as a first-person pronoun is part of the very rough level of Sundanese that should not be used carelessly. Apart from this meaning, it turns out that the use of the word foreign is often found among students in the Sundanese area. This study aims to determine how the description of the use of the word foreign by non-native Sundanese in the context of friendship relations. Through a qualitative approach, this research involved 36 non-native Sundanese students. Data collection was carried out by distributing a self-report questionnaire in the form of a Google Form consisting of 14 questions in the form of an open-ended question. The data obtained are interpreted into four discussion categories, namely "Understanding and Practice of Using Foreign Words", "Background for Using Foreign Words", "Offline &amp; Online Interaction", and "Impact of Using Foreign Words". The results show that sojourn students understand when and how aing was used in friendly relations. This makes them more able to feel the positive impact on the friendships that are built when using aing in communication.</em></p> Resti Arsanti Nabilah Hasna Putri Astuti Yuliana Hanami Copyright (c) 2023 Jurnal Sosial Humaniora https://creativecommons.org/licenses/by-sa/4.0 2023-10-09 2023-10-09 14 2 118 133 10.30997/jsh.v14i2.6660 THE INFLUENCE OF PERSUASIVE MESSAGE VISUALIZATION OF THE #PAKAISAMPAIHABIS CAMPAIGN ON BEHAVIOR CHANGE FOLLOWERS CONSUME BEAUTY PRODUCTS https://ojs.unida.ac.id/JSH/article/view/9807 <p>The increase in beauty industry waste due to the trend of using beauty products in Indonesia, unfortunately, is not accompanied by public awareness of the environmental impacts caused. The #PakaiSampaiHabis campaign seeks to raise public awareness of the consumption of beauty products through the spread of persuasive messages in the form of visualization on Instagram @lyfewithless. The study aims to determine the effect of visualization of persuasive messages in the #PakaiSampaiHabis campaign on Instagram @lyfewithless on changes in followers' behavior in consuming beauty products. The research uses descriptive quantitative methods. Primary data was obtained from the results of a questionnaire of 100 Instagram followers @lyfewithless and interviews, while secondary data was obtained through literature studies. The data analysis technique uses Simple Linear Regression, Coefficient of Determination, and F Test. The results showed that message visualization in the #PakaiSampaiHabis campaign played a role of 64.6% in influencing changes in followers' behavior in consuming beauty products. Visualization of persuasive messages in the #PakaiSampaiHabis campaign with sound and music indicators is the main factor that attracts followers' attention in receiving and understanding the campaign. Changes in the behavior of followers consuming beauty products are in the contemplation stage in the form of high awareness to be responsible for the use of beauty products.</p> Yunita Agustini Nadia Amalia Copyright (c) 2023 Jurnal Sosial Humaniora https://creativecommons.org/licenses/by-sa/4.0 2023-10-17 2023-10-17 14 2 134 142 10.30997/jsh.v14i2.9807 POLITICAL PARTICIPATION DURING THE COVID PANDEMIC https://ojs.unida.ac.id/JSH/article/view/7902 <p>The aims of this study was to identify and analyze the socio-political factors behind the high voter toward the Election of the Governor and Vice Governor of Bengkulu in 2020. This research was a mixed research between quantitative and qualitative method. Using the purposive sampling technique with informants who represent various elements directly related to the Pilkada (Local Distric Heads Election) of Governor and Vice Governor which were held simultaneously in Indonesia. on December 9, 2020. Information collection techniques were carried out using Focus Group Discussion (FGD) and in-depth interviews. The results of the study were analyzed using the Miles and Huberman technique by doing reduction, display, and triangulation. The results of the study showed that there were several socio-politic factors that had a direct contribution to the high voter toward the Election of the Governor and Vice Governor of Bengkulu Province in 2020 (77.68 percent). These factors were transactional politics (money politics), the role of the media, the role of General Election Commission (<em>Komisi Pemilihan Umum-KPU</em>) and General Election Supervisory Agency (<em>Badan Pengawas Pemilu-Bawaslu</em>), the role of candidates and the pattern of visiting campaigns. The conclusion of the study is that there is no single factor that dominantly affects voter participation in the Bengkulu Governor and Vice Governor Elections. Voter participation is a product of the interdependence of various social and political factors.</p> <p>&nbsp;</p> <p>&nbsp;</p> <p>&nbsp;</p> Diyas Widiyarti Heri Sunaryanto Copyright (c) 2023 Jurnal Sosial Humaniora https://creativecommons.org/licenses/by-sa/4.0 2023-10-19 2023-10-19 14 2 143 161 10.30997/jsh.v14i2.7902 CANCEL CULTURE: CYBERBULLYING ON TWITTER SEEN FROM THE SPACE TRANSITION THEORY https://ojs.unida.ac.id/JSH/article/view/9727 <p><em>The cancel culture action is a sort of boycott or rejection, as well as other negative actions, as a form of protest against actions that are deemed aberrant in society. However, this becomes a contentious issue when the method of delivery is deviant. There are a few people who simply go along with the cancel culture movement, which evolves into cyberbullying. Space transfer hypothesis is a hypothesis that is used to describe the transfer of individual behavior from the physical to the virtual world. The researcher employs a qualitative approach method with data gathering procedures based on observation on Twitter social media platform, and conducts interviews with research subjects, specifically four Twitter users acting as cancel cultural actors and one informant from the Police Department who handles cybercrimes. According to the study's findings, the characteristics that lead a person to abandon culture in the form of cyberbullying on social media platform Twitter are disappointment, dislike, collision of values and conventions, and inability to regulate oneself. Furthermore, for reasons of flexibility, anonymity, ease of mass mobilization, and lack of scrutiny, the offenders exploited social media Twitter as a space transition to carry out their crimes.</em></p> Shinta Julianti Copyright (c) 2023 Jurnal Sosial Humaniora https://creativecommons.org/licenses/by-sa/4.0 2023-10-20 2023-10-20 14 2 162 176 10.30997/jsh.v14i2.9727 MARKET CONDUCT ANALYSIS OF SALAK PONDOH COMMODIETIES (Salacca edulis reinwardt) SOLD IN TRADITIONAL MARKET https://ojs.unida.ac.id/JSH/article/view/10112 <p>Salak pondoh has profitable agribusiness opportunities. The high level of population and tourists in Bogor City gave rise to many modern markets and traditional markets that provide fruits including pondoh salak. However, the characteristics of salak fruit that are easily damaged often in the process of distributing goods from producers to consumers there is an activity that triggers uncertainty. The quantity of actors involved in the marketing process can affect the marketing behavior of each marketing actor, so the research objective is to analyze market behavior by studying the process of price formation, the marketing chain, and the marketing function. The location selection was carried out purposively, namely Bogor Market and Jambu Dua Market which are markets that are mostly visited by the people of Bogor. The total number of respondents was 32 people consisting of 6 retailers, 5 collectors, and 21 farmers. The behavior of the pondoh salak market was analyzed using qualitative methods, namely the analysis of pricing practices, selling and buying practices of products from each marketer. Pricing at the farm level is determined by the next marketing agency, namely collecting traders, while at the trader level, pricing is carried out independently based on price information from the market. There is one marketing channel that is formed, namely farmers who sell to village collectors, village collectors sell to wholesalers, namely the Kramat Jati Market, wholesalers sell to Bogor City retailers and then sell to final consumers.</p> Himmatul Miftah Elis Marfuah Syaima Lailatul Mubarokah Arti Yoesdiarti Ikhsan Qodri Pramartaa Copyright (c) 2023 Jurnal Sosial Humaniora https://creativecommons.org/licenses/by-sa/4.0 2023-10-20 2023-10-20 14 2 177 186 10.30997/jsh.v14i2.10112 ASSOCIATION OF SOCIOECONOMIC STATUS AND DEMOGRAPHIC ON SUBJECTIVE WELL BEING IN INDONESIA 2014-2015 A CROSS SECTIONAL STUDY https://ojs.unida.ac.id/JSH/article/view/9969 <p class="Alinea1JSH"><span lang="EN">Subjective well-being is described as a person’s level of happiness and satisfaction with their life. Subjective well-being is critical in developing and sustaining a healthy and productive society. The negative consequence of not achieving subjective well-being is the formation of bad sentiments, emotions, or moods, which can harm health and raise the risk of disease. Several early studies were confined to certain groups, and this subjective will-being research across Indonesia utilizing IFLS secondary data is still limited. This research aims to examine the impact of socioeconomic status and demographic characteristics on subjective well-being in the Indonesian population using a cross-sectional study design using secondary data from the <em>Indonesia Family Life Survey</em> (IFLS5) wave 5, 2014-2015, the inclusion and exclusion criteria were met by a total of 30,147 respondents. This study will employ stratified random sampling, which is consistent with that used in IFLS5, and the data acquired will be examined through univariate, bivariate, and multivariate analysis. As many as 13.69% of respondents were unsatisfied with their lives in general. After controlling job satisfaction, job stress, economic level, age, and gender, the greatest variable on subjective well-being is job satisfaction, which is equal to 5.38 times (95% CI 4.94 - 5.987; p-value 0.001). This means that respondents who are dissatisfied with their work are also at risk of feeling dissatisfied with subjective well-being.</span></p> Maria Veronika Simanjuntak Tri Damayanti Simanjuntak Copyright (c) 2023 Jurnal Sosial Humaniora https://creativecommons.org/licenses/by-sa/4.0 2023-10-23 2023-10-23 14 2 187 200 10.30997/jsh.v14i2.9969 OPTIMIZING THE BUREAUCRACY IN ECONOMIC DEVELOPMENT EFFORTS TO PROVIDE COMMUNITY WELFARE IN INDONESIA https://ojs.unida.ac.id/JSH/article/view/8672 <p>This study aims to see how the government optimizes bureaucratic performance to help economic development and social welfare. The purpose of the bureaucracy in carrying out public services is to provide better services to the community so that people are happy with the services provided by the government. The process of economic development requires an efficient bureaucracy to maintain coordination between the government and the parties involved. In an effort to encourage community economic growth, the government must also carry out the process of making bureaucratic policies such as efficient socialization of programs. This study uses a qualitative analysis method with triangulation data analysis to make it easier to see the data. Based on the results of the analysis of this study, it seems that the government has streamlined the bureaucracy well. However, there are still problems in the bureaucratic process, as seen from the number of economies that grow from year to year, but this growth is unstable in the process of bureaucratic services carried out by the government, such as the high number of MSMEs in Indonesia.</p> Mochammad Iqbal Fadhlurrohman Etika Khairina Yagus Triana HS Gugun Geusan Akbar Copyright (c) 2023 Jurnal Sosial Humaniora https://creativecommons.org/licenses/by-sa/4.0 2023-10-25 2023-10-25 14 2 201 218 10.30997/jsh.v14i2.8672