ANALISIS PENDAPATAN DAN TATANIAGA BERAS VARIETAS PANDAN WANGI DAN VARIETAS UNGGUL BARU (Kasus Kelompok Tani Nanggeleng Jaya Desa Songgom Kecamatan Gekbrong Kabupaten Cianjur Provinsi Jawa Barat)ANALISIS PENDAPATAN DAN TATANIAGA BERAS VARIETAS PANDAN WANGI DAN VARIETAS UNGGUL BARU (Kasus Kelompok Tani Nanggeleng Jaya Desa Songgom Kecamatan Gekbrong Kabupaten Cianjur Provinsi Jawa Barat)

Ima Yunita, Arti Yusdiarti, Wini Nahraeni

Abstract


ABSTRACT
The purpose of this research is to determine the pandan wangi rice and new prime varieties rice farmer’s income, the marketing channel, the marketing margin, the farmer's share, as well as the ratio of benefits and costs. The results showed that pandan wangi rice farmer’s income per season is more than the farmers of the new prime varieties rice, while the pandan wangi varieties farmer’s income per year less than the new prime varieties rice farmers. There are 5 channels of
pandan wangi rice marketing, while there are 7 channels of new prime varieties rice marketing. Marketing functions of pandan wangi and the new prime varieties rice differ in the level of collector. The marketing margin, farmer’s share, cost and benefit ratio of pandan wangi rice varieties which have the largest are in the marketing channel 1, 5, and 1. The marketing margin, farmer’s share, cost and benefit ratio of new prime varieties rice which have the smallest values
are in the marketing channel 5, 1, and 5. The marketing margin, farmer’s share, cost and benefit ratio of the new prime varieties rice that have the largest are in the marketing channels 1, 4, and 7. The marketing margin, farmer’s share, cost and benefit ratio of new prime varieties rice which
have the smallest values are in the marketing channels 4, 1, and 6
Key words: Income, marketing, pandan wangi varieties, new rice varieties

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